Presentation of a Strategic Model to Implement the Promotional Plan of Social and Cultural Level in 12th Territory of Tehran (Case study: ImamzadehYahya area)

Subject Areas : Urban Management Studies

Abolfazl  Danaei ¹ (استاد)
SeyedReza  Mohseni ² (دانشجو)

Received: 2016-03-28 Accepted : 2016-05-21 Published : 2016-05-21

Keywords: Key Words: ImamzadehYahya, Islamic-Iranian Area, promotion of social- cultural , SWOT Analysis,

Abstract :

Introduction and Research objective: historical structure of 12th territory which main parts are located among Odelajan, ImamzadehYahya, Harandi and Pamenarareas has a variety of injuries as well as cultural and social difficulties. In this territory, historical declining of an area in central urban structure of Tehran is being observed. So, a comprehensive plan is needed to permanently and inclusively change different bodily, functional and behavioral fields to promote the quality of life in these areas. Therefore, qualitative transformation in cultural and social fields has changed to an unavoidable necessity. The present study has also been conducted in this direction and it aims to present a strategic paradigm in order to implement development plan of social and cultural promotion in ImamzadehYahya in 12th territory of Tehran. Method: by applying library studies, it is tried to investigate general concept of promoting social and cultural level and then by using questionnaire, interview and field studies, and the social cultural status of ImamzadehYahya is specifically studied. Results and Findings: referring to the conducted studies and according to SWOT Analysis, strengths, weaknesses, opportunities and threats are clarified and a strategic model will be presented in order to implement the plan of social cultural promotion of ImamzadehYahya in 12th territory of Tehran. It must be mentioned that executive solutions of this important issue have also been included in the strategic paradigm. The finding of this analysis has led to presentation of 32 executive solutions in both cultural and social levels in order to promote the qualitative level of citizens.  

References:

پوراحمد، احمد و شماعی، علی، (1384)، بهسازی و نوسازی شهری از دیدگاه علم جغرافیا، دانشگاه تهران، تهران.

ترابی، محمد (1391). طراحی محله بر اساس تأثیر ویژگی های کالبدی فضای باز عمومی در افزایش تعاملات و رفتار اجتماعی، پایاننامه کارشناسی ارشد، دانشگاه تربیت دبیر شهید رجایی، دانشکده مهندسی معماری و شهرسازی.

دانشپور، سید عبدالهادی؛ چرخچیان، مریم (1386) فضاهای عمومی و عوامل مؤثر بر حیات جمعی، نشریه باغ نظر، شماره 7، صص. 19

رفیعیان، مجتبی؛ خدائی، زهرا (1388) بررسی شاخصها و معیارهای مؤثر بر رضایتمندی شهروندان از فضاهای عمومی شهری، نشریه راهبرد، شماره 53 ، سال.248- هجدهم، صص. 227

رفیعیان، مجتبی؛ رضازاده، راضیه؛ سیفیایی، مهسا؛ احمدوند، یزدان (1387) سنجش شاخصهای مؤثر بر مطلوبیت فضاهای عمومی شهر از منظر گروههای خاص، مورد پژوهی میدان نبوت تهران، فصلنامه هنر، 1.

فرخی، (1386). کیفیت زندگی و عوامل مؤثر بر آن (سرپرستان خانوارهای ساکن تهران) در سال 1386. پایان نامه کارشناس ارشد، دانشگاه علامه طباطبایی.

کاشانی جو، خشایار (1389) بازشناخت رویکردهای نظری به فضاهای عمومی شهری، نشریه هویت شهر، شماره6، سال چهارم، صص 95.

مسعودی، کیومرث (1387) جایگاه تعامل اجتماعی، نشریه شهرداری ها، سال سوم، شماره 261.

Abd Aziz, Noreen Noor; Wan Hassan, Wan Haslin Aziah; Saud, Nur Adilah. (2012). The Effects of Urbanization towards Social and Cultural Changes among Malaysian Settlers in the Federal Land Development Schemes (FELDA), Johor Darul Takzim, Procedia - Social and Behavioral Sciences, 68: 910-920.

Campbell, Lindsay K.; Svendsen,  Erika S.;  Sonti, Nancy F.; Johnson, Michelle L.)2016). A social assessment of urban parkland: Analyzing park use and meaning to inform management and resilience planning, Environmental Science & Policy, Environmental Science & Policy, In Press, Corrected Proof, Available online 1 February 2016.

Gehl J (1987). Life Between Buildings, Translated by J. Koch.

Kaplan S, Kaplan R (1998). Human Scape: Environments for People, Ann Arbor, Ulrich’s Books.

Lennard & Lennard (1984). Public Life in Urban Places, Godlier, Southampton.

Mahdi, Ali; Hosseini, Ali; Pourahmad, Ahmad; Hataminejad, Hossein. (2016). Analysis of effective environmental factors an urban health, a case study of Qom, Iran, Habitat International, Available online 14 March 2016.

Orueta, Fernando Díaz. (2007). Madrid: Urban regeneration projects and social mobilization, Cities, 24(3): 183-193.

Tang, Bo-sin; Wong, Siu-wai, Chi-hong Lau, Milton. (2008). Social impact assessment and public participation in China: A case study of land requisition in Guangzhou, Environmental Impact Assessment Review, 28(1): 57-72.

Whyte W (1980). Social Life of Small Urban Space, Conservation Foundation. (available at: web of science, 2006).