Explanation of relationships and interactions network between tourism businesses and entrepreneurs based on tourism development (Case study: Khalkhal County)

Subject Areas : Journal of Iranian Social Development Studies

Esmail Ghaderi ¹ (university of Allameh Tabatabaeie)
Mahmoud Ziaei ² (university of Allameh Tabatabaeie)
Maghsoud Amiri ³ (university of Allameh Tabatabaeie)
Mohammad Alizadeh ⁴ (Ph.D. student of tourism management in university of , Allameh Tabatabaeie)

Received: 2020-08-14 Accepted : 2020-12-19 Published : 2007-12-22

Keywords: Khalkhal County, Tourism Development, tourism business, business interactions,

Abstract :

Planning tourism businesses is one of the most important topics in the field of tourism development. One of the most important challenges in the field of tourism businesses is the degree of interaction and relationships between these businesses and their entrepreneurs. These interactions can be in the areas of financial resources, providing information and advice, introducing tourists, and so on. Khalkhal city, despite its natural and human tourism investments, is one of the most important tourist areas in the country. In order to plan tourism optimally, it is necessary to analyze the position and power of each tourism business, their impact and interactions in the tourism network, and finally the development model of these businesses. Therefore, the main purpose of the research is to explain the relationship between tourism businesses, provide planning and development model in the dimensions of information, financial exchanges, and tourist exchange and tourism management. In this research, using library and field data and selecting a statistical sample of tourism business owners in Khalkhal city in a numerical manner, the network of business relations has been analyzed based on the approach of social networks and the use of USIN software, the rate of density and interactions is relatively appropriate only in terms of referrals and tourism exchanges, and in other dimensions, the level of relationships is very low. according to the function of each business, programs are presented and then, the tourism business development model is based on four sections: motivating, guiding, developing and supporting factors.