Studying the role of cultural managements of broadcasting network for globalization of culture

Subject Areas : Journal of Cultural Management

ابوالفضل صمدیان ¹ , سید بلال سید علوی ²

1 - مسئول مکاتبات
2 - ندارد

Received: 2014-09-09 Accepted : 2014-09-09 Published : 2011-09-23

Keywords: Culture, civilization, Globalization, cultural management,

Abstract :

Introduction and objective : in any history, there are special words indicating the nature and essence of that era. Globalization is a word that is the bed forming the nature of various human fields in current century and because culture is a sensitive and important concept, indicating the fate of a society, for this reason, culture governing on a society may be controlled and guided and on the other hand be managed. This study aims to investigate whether cultural managers may play role in globalization trend? Methodology: the methodology of this study is descriptive of field and library type and there was used library and questionnaire for data collection and it was used Lickert model by assessing the view and for data analysis there was used Z‐test according to two kinds of tests, comparative test and percentage test for standardization. Results: According to the results, in the first hypothesis, Ho is rejected and H2 is accepted and by con fidence level of 99%, cultural managers have posi􀆟ve view for globalization and in the second hypothesis also, H o is rejected and H1 is accepted that by con fidence level of 99%, globaliza􀆟on may enforce its route on country’s managers and in the third hypothesis also H 1 is accepted and in confidence level of 99%, we conclude that cultural managements of country may in fluence on globalization. Conclusion: culture globalization is the inevitable result of social common structures and individual and collective needs and in this field, cultural management and planning may play important role for maintaining the culture.