Designing an Assessment Model for the Impact of the National Media on Cultural Development
Subject Areas : Journal of Cultural Management
دکتر رضا نجف بیگی
1
(
ندارد
)
فاطمه عزیزآبادی فراهانی
2
(
ندارد
)
Keywords: Cultural development, national media, Radio, Television,
Abstract :
In this research, in order to design a desirable model for the culturaldevelopment of the national media, and to determine the cultural developmentindicators, the experts and theorists' viewpoints and also the universal reports of theUN educational, scientific and cultural organizations (UNESCO) on culturaldevelopment as well as the reports from the Ministry of Culture and Islamic Guidanceare used. Based on all this, the effective dimensions, factors and indicators on culturaldevelopment are specified regarding the radio and television sector, and theimportance of each is determined by consulting the elites (professors in management,social science and communications fields). Finally the model is designed by 4dimensions, 13 factors and 42 indicators. Afterwards, in order to examine thepossibility to implement the desired model, a questionnaire is offered to headmanagers of the foresaid organization, and the present status of the national mediaaccording to each of the effective factors on the radio and television culturaldevelopment is determined. Then the deviation amount from both the ideal and thedesirable status is measured. The results show that the deviation amount from theideal status is between almost 47 to 62 percent, and the deviation amount from thedesirable status is between 27 to 54 percent.
