Main Factors in Successful Export Model from the Perspective of Exporters

Subject Areas : Jounal of Marketing Management

T. Sadeghi ¹ , M. Lashkary ² , H. R. Karbalaee Esmaili ³

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Received: 2013-08-21 Accepted : 2013-08-21 Published : 2012-12-21

Keywords: Export, Main success factors, Iran,

Abstract :

Various researches have been performed in the field of export of special goods according to the importance of export in economical issues which indicate the strategic importance of this industry in today’s world. However the present research is the first one performed in the field of effective variables on increasing export in Iran whose purpose is the identification of effective variables on export. This research tries to present the effective factors on increasing the export from the standpoints of the Iranian exporters under a model. Finally four main factors influence export which is: Individual factor (education, experience, export knowledge, public communications), economical factor (export markets, governmental subsidies, export pricing, export marketing), environmental factor (rules and regulations, culture, technology, informal communications, political factor), product marginal factor (design and packaging, quality of products, guarantee and after-sell services, distribution canals, products’ brands). The data of this research were collected by using simple random method among the exporters on the country level in the duration of early Day 1388 to late Mehr 1389 (about ten months) via questionnaire and interview and the research method used in this research was multi-variable continuation research, data analysis and second order factor analysis methods. The analysis of the results shows that among the effective factors on increasing the export from the standpoints of exporters in the environmental factor (rules and regulations, culture, special communications, technology, political factor), product marginal factor (guarantee and after-sell services, distribution canals, quality of products, brand, design and packaging), individual factor (public communications, export knowledge, education, working experience), economical factor (export marketing, governmental subsidies, export pricing, export markets) are important and effective respectively.