Design, media management competency model
Subject Areas : Media Management
Ziba Amirkhani
1
(
دانشجوی کارشناسی ارشد علوم ارتباطات اجتماعی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران، (نویسنده مسئول)، پست الکترونیک: ziba.amirkhani@gmail.com
)
Ali Akbar Farhangi
2
(
دانشیار گروه مدیریت رسانه دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران
)
Afsaneh Mozaffari
3
(
استادیار گروه علوم ارتباطات دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران
)
Keywords: Competency model, Media management, Mass communication, Grounded Theory, Coding,
Abstract :
The researcher attempts to provide media manager competency model and use competency models, plans of key competencies by using Media Manager to identify competency model. To determine the suitability of managers media from referring to the expert's approach has been used. Fits with the approach, grounded theory approach is used in this article. Researcher using a qualitative methodology that is grounded, no default, and the model provides field data. The three-stage analysis of interview data encryption Strauss and Kerbyne used, including open coding, axial and selective. After a final coded data and theoretical refinement semi-structured interviews with the director of media and the academia in the field of media management and communications that have been collected through snowball sampling and reach a consensus model is offered Which contains three categories of mental competence, merit media recognition, knowledge and management competencies that each of these sub-categories that merit has gathered around this core competencies.
