Identifying the effect of uncertainty criteria in evaluating entrepreneurial opportunities in technology - based ( Case study : Software industry )

Subject Areas : Futurology

Shiva Mehdizadeh Aghdam ¹ , Jahangir Yadollahi Farsi ² , Imanipour narges ³

1 - Department of entrepreneurship, Qazvin Branch, Islamic Azad University, Qazvin, Iran.
2 - Associate Professor, Department of Entrepreneurship Development, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
3 - Associate Professor, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

Received: 2022-02-06 Accepted : 2022-02-25 Published : 2022-02-20

Keywords: Software industry, Uncertainty, Opportunity evaluation, Technology business, Entrepreneurship Opportunities,

Abstract :

Background: The decision to choose a suitable opportunity in uncertain conditions is a common problem for entrepreneurs. Due to the time delay between evaluating and exploiting opportunities, entrepreneurs ' information about opportunities is inaccurate and minimal. Therefore, understanding the nature and resources of uncertainty is the basis for entrepreneurial decisions and the main focus of entrepreneurship.Purpose: This study aims to identify measures of uncertainty in assessing entrepreneurial opportunities in business-oriented businesses with a mixed approach.Methods: The statistical population of research includes experts in the field of the software industry. The sampling method in this section was purposeful sampling which showed the collection of information, semi-structured interview, and questionnaire. Data analysis is done in the qualitative data section by coding and quantitative data analysis by weighting and analysis of variance and multi-criteria decision making.Findings and conclusion: uncertainty markers in this research are subject to six uncertainty sources, customer, agent, competitive, technological and political, and 29 initial codes, a schematic model of each element.

References:

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