Designing a Corporate Foresight Measure and Its Impact on Organizational Performance (Studied Case: Banking Industry)

Subject Areas : Futurology

Mahdi Joneidi Jafari ¹ ( Imam Khomeini International University,Faculty of Social Sciences, Futures Studies Dept. )
Rohullah Bayat ² ( Associate Professor of Economic and Futures Studies, Imam Khomeini International University, Qazvin, Iran. )
farhad se talani ³ ( Associate Professor of Futures Studies, Imam Khomeini International University, Qazvin, Iran. )
safar fazli ⁴ ( Associate Professor of Management and Futures Studies, Imam Khomeini International University, Qazvin, Iran. )

Received: 2019-08-08 Accepted : 2019-12-16 Published : 2019-11-22

Keywords: People & Networks, Information usage, Corporate Foresight, Organization & Organizing, Culture and Organizational Performance, Method sophistication,

Abstract :

This article aims to design a model for corporate foresight capability and its impacts on organizational performance in the banking industry of Iran. In this research, first, the review of literature on corporate foresight from the process and content perspectives is presented, and then we have examined and analyzed the components and dimensions of corporate foresight. Corporate foresight is an ability that includes any structural or cultural element that enables the company to detect discontinuous change early, interpret the consequences for the company, and formulate effective responses to ensure the long-term survival and success of the company. The research is of practical purpose and research method is a mixed method and is cross-sectional in time. The data collection tool has been collected and analyzed in the qualitative part including library and Delphi methods from academic and industry experts (15 experts)  and in the quantitative part using questionnaire, the data research were collected and analyzed from the banking industry of Iran including 30 banks (Commercial Government banks, Specialized Government banks, Gharzolhasaneh and Non-Government Banks). . The validity of the model is verified by structural equation modeling. The results show that we can examine and promote the corporate foresight using the components of proposed measurement model. The ratings Corporate Foresight components in Iranian banking industry are also investigated. The results showed that corporate foresight affect organizational performance.