Foresight of the Drivers for Enhancing and Developing Pro-Environmental Behaviors of Generation Z Human Resources in the Iranian Department of Environment

Subject Areas : Environmental Planning and Management

hossein hamzavi ¹ , Seyedeh Marzieh Hosseini ² , banafsheh fotovat ³ , hossein Abedi ⁴

1 -
2 - Master of Human Resources Development, Faculty of Management, Higher Labor University, Qazvin, Iran
3 - Assistant Professor Department of Management Kar Higher Education, Qazvin, Iran
4 - Assistant Professor Department of Management Kar Higher Education, Qazvin, Iran

Received: 2025-08-29 Accepted : 2025-09-05 Published : 2025-08-19

Keywords: Environment, Pro-environmental behavior, Environmental behavior, Generation Z, Foresight.,

Abstract :

This study was conducted with the aim of identifying and prioritizing the driving forces for improving and developing pro-environmental behavior among Generation Z human resources in the Department of Environment of Iran. This research was based on the structural cross-impact matrix analysis method with a futures studies approach and, in terms of purpose, was developmental–applied in nature. The statistical population of the study consisted of 25 experts, including university professors and managers of the Department of Environment, selected purposively. The data were collected through library studies, structured interviews, and a qualitative questionnaire in the form of a structural cross-impact matrix, and were analyzed using MICMAC statistical software. The findings of this study revealed that the alignment of the organization’s macro-strategies with environmental strategies in the human resources sector, the application of financial incentives and the establishment of an environmentally oriented motivational system, the design and implementation of specialized training courses and professional environmental empowerment of employees, and the institutionalization of environmental beliefs, values, and norms in a sustainable organizational structure and culture are the most influential drivers for improving and developing pro-environmental behavior among Generation Z human resources in the Department of Environment of Iran. The results showed that identifying and prioritizing these drivers enables organizations to strategically focus on strengthening environmental culture and behaviors, increasing the commitment of young human resources, and achieving alignment between individual and organizational goals.

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