A Hybrid Learning Model for Preserving and Developing Human Capital and Combating Brain Drain in the Country's Higher Education System.

Subject Areas :

Fatemeh Javaheri ¹ , Behrooz Tahmaseb kazemi ² , محمود احمدی شریف ³ , آرزو احمدی دانیالی ⁴

1 - رشته مدیریت بازرگانی گرایش بازاریابی
2 - Department of Industrial Management, Invited Member Tehran Center, Islamic Azad University, Tehran, Iran (Corresponding Author)
3 - Assistant Professor, Department of Business Management, Shahr Quds Branch, Islamic Azad University, Tehran, Iran, Shahr Quds Branch Islamic Azad University
4 - گروه مدیریت، دانشکده علوم انسانی، دانشگاه آزاد شهرقدس، تهران، ایران

Received: 2025-07-21 Accepted : 2025-08-16 Published : 2025-09-06

Keywords: customer experience, blended experience, university learning, student satisfaction,

Abstract :

With the advancement of educational technologies, the customer experience in the university system has undergone significant transformation. This study aimed to compare the customer experience across three educational methods: traditional, online, and blended learning. The research employed a quasi-experimental design and was conducted on 62 students at Islamic Azad University, Tehran Province. The students were organized into two groups of 31 participants each: the first group initially experienced online learning followed by face-to-face instruction, while the second group only received traditional education. Then, the groups swapped, and their experience and satisfaction with each method were evaluated. The collected data were analyzed using SPSS software. The findings indicated a significant difference in customer experience among the three methods, with the blended learning approach yielding the highest satisfaction and efficiency. Additionally, this method improved learning quality and increased student engagement. The results also demonstrated that combining face-to-face and online education can enhance the customer experience within the university system. Based on these findings, it is recommended that universities, especially Islamic Azad University, adopt the blended learning method to improve education quality, increase student learning, and enhance customer experience. This approach can pave the way for positive transformation in higher education.

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