Examining organizational strategies with an emphasis on the development of blue ocean strategy thinking
Subject Areas : title1
shohreh jahanshahi
1
,
احمد رضا اوجی نژاد
2
,
mijgan amirayn
3
,
Reza Zarei
4
1 -
2 -
3 - dan
4 - Assistant Professor, Department of Management, Marvdasht Branch, Islamic Azad University, Marvdasht, Iran.
Keywords: organizational strategy, blue ocean strategy, development strategy thinking,
Abstract :
Introduction and purpose: The world is in a changing state of
processes. Meanwhile, organizations are strongly affected by the rapid changes of this century. For this purpose, organizations need to change processes and methods in order to play a meaningful role in their environment, they can organize acceleration and operational processes to achieve missions, values and benefits. The purpose of this article is to review the evolution of organizational strategies at the global level. Since the amount of attention paid to organizational strategies is one of the ways to improve and develop organizations, it is very necessary to keep pace with the evolution of organizations' approaches at the global level.
Research Methodology: This review article has been done by collecting, categorizing and representing the research background and theoretical foundations based on library studies, articles, databases and computer networks. In order to use this tool, keywords and research terms were downloaded, articles and theses related to the topic of the article, notes of information related to the research problem, research question and information analysis were done.
Findings: In this article, organizational strategies have been investigated with an emphasis on the blue ocean strategy. Discussion and conclusion.
The result of this review study showed that the proposed model, i.e. blue ocean strategy, has sufficient validity for the development of strategic thinking in the organization. Also, it seemed necessary to pay attention to the blue ocean strategy in organizations.
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