Providing a planning model for the optimal allocation of financial resources in small and medium-sized companies with the approach of interviewing experts and theme analysis
Subject Areas :Hossin Ganbari 1 , Naser Hamidi 2 , Abdollah Nazari 3
1 - PhD Student, Department of Industrial Management, Ab.C. Islamic Azad University, Abhar. Iran.
2 - Department of Industrial Management, Qa.C. Islamic Azad University, Qazvin. Iran. (Corresponding Author).
3 - Assistant Professor, Assistant Professor, Department of Business Management, Ab.C. Islamic Azad University, Abhar. Iran.
Keywords: Planning Model, Optimal Allocation of Financial Resources, Small and Medium Enterprises.,
Abstract :
Small and medium-sized enterprises (SMEs) play a vital role in creating employment and innovation. However, these companies face serious challenges in the optimal allocation of financial resources due to limited financial resources, uncertainty in the business environment, and fierce competition. The purpose of this method is to identify the key factors affecting the allocation of financial resources in these types of companies as well as to have a deeper understanding of the challenges and opportunities in this field. In order to analyze the texts extracted from the interviews, the thematic analysis method, which is used in qualitative research, was used. The results of the interviews yielded three main themes: alignment with business strategy (with sub-themes of determining strategic priorities, strategy flexibility, and performance measurement), the role of technology in resource allocation (with sub-themes of process automation, data analysis, artificial intelligence and machine learning, and information security), and the importance of human resources (with sub-themes of organizational culture, employee skills, motivation and reward, and effective leadership). Also, the common themes of risk management, flexibility, transparency, and sustainability were reflected in all the main themes. The proposed planning model including 6 stages of determining strategic goals, analyzing the environment, identifying projects and activities, evaluating and prioritizing projects, allocating resources, and monitoring and evaluation was extracted from interviews with experts.
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