Interpretive Structural Modeling of Factors Influencing Organizational Green Innovation Based on Environmental Performance within the Baghdad Clothing Industry

Subject Areas : human resource management

Bahaa Ameer Muhammad Abu Al-Hob ¹ , Sayyed Mohammad Reza Davoodi ² , Faisal Aalwan Sahi Hassan AlTaie ³ , mehraban hadi paykani ⁴

1 - PhD student in Public Administration - Human Resources, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran.
2 -
3 - assistant Professor, Department of Business Administration, Faculty of Management and Economics, Karbala University, Karbala, Iraq
4 - Assistant Professor, Department of Public Administration, Isfahan Branch (Khorasgan), Islamic Azad University, Isfahan, Iran.

Received: 2024-12-23 Accepted : 2025-02-15 Published : 2025-05-05

Keywords: organizational green innovation, environmental performance, clothing industry,

Abstract :

Background and purpose: Environmental protection and green innovation are integrated into the value creation process. The objective of this research is to develop an interpretative structural model of organizational green innovation factors, grounded in the context of environmental performance within the Baghdad garment industry.

Research method: The research methodology employed was a mixed approach, combining both qualitative and quantitative techniques. The statistical population comprised university professors and managers within the garment manufacturing industry in Baghdad. Purposive sampling was utilized, resulting in the selection of ten experts. The research instruments included a semi-structured interview and a questionnaire developed by the researcher. Qualitative data analysis was conducted using thematic analysis, while quantitative data were analyzed through the Structural-Interpretative Model (ISM) methodology.

Findings: The results of the qualitative analysis indicated that five dimensions—namely, awareness and training, motivation and reward, cooperation and interaction, evaluation and feedback, and the integration of environmental responsibility—serve as the key factors underpinning organizational green innovation in relation to environmental performance. The structural-interpretive analysis revealed that the most significant components are the implementation of reward policies aligned with environmental performance and the assurance of transparency and fairness in the distribution of rewards within the context of fostering organizational green innovation.

Conclusion: The systematic documentation of specific factors and criteria related to green innovation are of paramount importance for the enhancement of environmental performance. 

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