Evaluate the Performance of Rudbar Olive Supply Chain using the Supply Chain Operations Reference Model

Subject Areas : Agricultural Economics Research

Parvaneh Mohammadi ¹ (Master Student of Rural Development, Department of Agricultural Economics, Faculty of Agricultural Sciences, University of Guilan, Rasht, Iran.)
Mortreza Zangeneh ² (Assistant Professor, Department of Biosystems Engineering, Faculty of Agricultural Sciences, University of Guilan, Rasht, Iran.)
Mohammad Kavoosi-Kalashami ³ (Associate Professor, Department of Agricultural Economics, Faculty of Agricultural Sciences, University of Guilan, Rasht, Iran.)

Received: 2020-11-10 Accepted : 2023-02-26 Published : 2023-02-20

Keywords: quality, Reliability, Efficiency, Responsiveness, Coordination and Integrity,

Abstract :

Introduction: For production and export of horticultural products, it is necessary to develop a policy package and appropriate planning. Supply Chain Evaluation in order to improve production performance and efficiency is one of the most important programs in the policy package development. Materials and Methods: In this study, using the supply chain operation reference model (SCOR model), the supply chain performance of olive products in Rudbar city was evaluated. The dimensions of the SCOR model; i.e., efficiency, responsiveness, reliability, coordination and integration, and quality at the level of retailers were surveyed using questionnaire method. Findings: The results of one-sample Wilcoxon test showed that at two levels of reliability and the degree of coordination and integrity with a significance level of 0.235 and 0.778, respectively, the null hypothesis is accepted. The results of the response level showed that all items in this level are above average and have acceptable condition. Conclusion: At the Olive supply chain, there is a large gap between the current situation and the desired situation, meaning that there is no strategic view of the olive retailer as a supply chain element. Also, the relationship between chain echelons is too weak.

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