Presenting a tourism development model based on the role of media using meta synthesis approach

Subject Areas : Regional Planning

fatemeh hajmohammad ¹ (PhD Student in Media Management, Farabi Campus, University of Tehran, Qom,Iran.)
asadollah kordnaeij ² (Professor, Department of Business Management, Tarbiat Modares University ,Tehran, Iran,)
Hamaidreza yazdani ³ (Assistant Professor of Business Management, Farabi Campus, University of Tehran, Qom,Iran.)
Mohammad mirehei ⁴ (Assistant Professor, Department of governmental management, Farabi Campus, University of Tehran.)

Received: 2021-07-11 Accepted : 2021-08-23 Published : 2023-04-21

Keywords: Tourism Development, Meta synthesis, The role of media, Destination image,

Abstract :

Tourism development is one of the challenges of countries, especially Iran, in their economic field. Today, most countries, especially Iran, are trying to transfer most of their income and GDP to tourism development. The development of tourism through the media makes diverse audiences familiar with culture of the communities. Tourist sites can witness direct impact of a media effect on the development of tourism activities. Since the role of media in tourism development has been less introduced in previous researches, the main issue in this research is the impact of media role in tourism development. The purpose of this article is to present a model for tourism development based on the role of the media. The research method used in this research is meta synthesis is one of the types of review research methods. For this purpose, the researcher has conducted an in-depth and detailed review on the subject and combined the findings of qualitative and quantitative studies. In this regard, 1324 researches were evaluated in the field of media and tourism development. Finally, 33 studies were selected by quantitative, qualitative and mixed methods. Overall, 48 codes, 9 concepts and 4 categories have been identified and classified as dimensions and components of the tourism development model based on the role of the media. The role of the media is explained in 9 concepts including destination brand, business, marketing, tourist behavioral intentions (mental), tourist social behaviors (objective), tourism crisis management, media coverage of tourist destination, culture, religion, education, infrastructure , Language and general information. The four categories obtained from this method are economic, social, environmental and cultural categories.

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