Analysis of the effects of motivation and self-efficacy components on the success of tourism entrepreneurs in Mazandaran province

Subject Areas : Regional Planning

مهدی رمضان زاده لسبویی ¹ (استادیار دانشگاه مازندران)
Roghayeh Ghanbari ² (PhD student of tourism, Allameh Tabatabaei University, Tehran, Iran)

Received: 2020-08-08 Accepted : 2021-07-21 Published : 2023-04-21

Keywords: "Self-efficacy", "entrepreneurship", "Tourism", "Motivation", "Mazandaran",

Abstract :

With the onset of globalization and the beginning of new paradigms, changes in trade and business took place. Jobs are now shifting from industrial and large-scale forms to entrepreneurial jobs by capable people. Entrepreneurs need high psychological characteristics in addition to financial ability to succeed in their business in order to be successful in the face of challenges. Therefore, the purpose of this study is to investigate the factors affecting the success of tourism entrepreneurs in Mazandaran province. By examining library resources, two components of self-efficacy and motivation were selected due to their great impact on the job satisfaction and success of entrepreneurs. The research method is descriptive-analytical and survey method. Therefore, by collecting questionnaires from entrepreneurs in different sectors of tourism in 2019, this issue was studied in the field. The collected data were processed based on SPSS and Smart pls software. In this model, the effect of self-efficacy and motivation variables through the mediating variable of job satisfaction on the success of entrepreneurs was investigated. The results show that the variables of motivation and self-efficacy can explain 53.8% of the variance of the variable of job satisfaction. The job satisfaction variable also explains 34.6% of the success variable. Also, the challenge of activity from the variable of motivation, satisfaction with the income from entrepreneurship from the variable of job satisfaction, and belief in the abilities of individuals from the variable of self-efficacy, encouraging others for entrepreneurial activities from the variable of success, It is one of the items that has the most factor load. Finally, it can be concluded that psychological characteristics are very influential in the success of entrepreneurs and these components should be given serious attention in nurturing talented young people.

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