Sociological study of the impact of social capital on the implementation of electronic banking (Study case: Ansar banks in Kerman city)
Subject Areas : Commercial Management
1 - social science department. human science faculty . islamic azad university shahre qods branch. tehran. iran.
Keywords: Ansar Bank, Social capital, Electronic banking, relational dimension, acquaintance dimension,
Abstract :
The aim of this study was to investigate the relationship between social capital and the implementation of electronic banking in Ansar Bank of Kerman in 1400 in Kerman. The statistical population of this study was 190 employees of Ansarshahr banks in Kerman, of which 120 people were randomly selected for the sample size according to Morgan table. In order to collect data, two social capital questionnaires of Nahapit and Goshal (1998) and e-banking implementation questionnaire were used. The reliability of the Social Capital Questionnaire was 0.91 and the reliability of the Electronic Banking Implementation Questionnaire was 0.72 and the face and content validity of this questionnaire was confirmed by professors and experts. Used. The significance level of the test is α = 0.05. The results of data analysis show that there is a significant relationship between social capital and the implementation of electronic banking in Ansar Bank of Kerman and the variables entered in the model explain 54% of the variance of the dependent variable (criterion). Among the components of social capital The most important role in predicting the criterion variable was the communication dimension component of social capital and the structural dimension component had the least role.
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