The effect of corporate social responsibility on business model innovation with the mediating role of organizational legitimacy
Subject Areas : Commercial Management
Mojkan Tahernejad
1
,
darioush jamsidi
2
,
Abdolali Jalali
3
1 - Master's degree in public administration
2 - Department of Business Management, School of Management, Khanj Branch, Islamic Azad University, Fars, Iran
3 - Member of the academic staff of the air traffic control Department. Shahid Sattari Aviation University
Keywords: Corporate Social Responsibility, Iran Khodro Diesel, Business Model Innovation, Organizational Legitimacy,
Abstract :
The present study was conducted with the aim of investigating the impact of corporate social responsibility on business model innovation with the mediating role of organizational legitimacy. This research is quantitative in terms of applied type and descriptive-survey research in terms of research method. The statistical population of the research included all the managers and employees of Iran Khodro Diesel Company in the number of 900 people, and the study sample was selected by stratified random method, based on the Kurkan formula, and the number of 269 people was selected. The main data collection tool was the Corporate Social Responsibility Questionnaire of Carroll et al. (2009), Organizational Legitimacy of Business Model Innovation, Ho et al. (2020) with 25 items. Face and content validity and its reliability were calculated and confirmed by Cronbach's alpha method. The obtained data were analyzed using structural equation model and Smart PLS software version two. The results showed that the social responsibility of companies and its different dimensions have a direct and indirect effect on the innovation of the business model through the mediation of organizational legitimacy.
_||_
