Identifying and Prioritizing the Challenges and Opportunities for Private Sector Investors in the Field of Sports
Subject Areas : Sports Science and Healthy
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Abstract :
The purpose of this research was to identify and prioritize the challenges and opportunities of private sector investors in the field of sports. The current research is applied and falls under the category of quantitative studies. Three quantitative methods, namely fuzzy Delphi, best-worst fuzzy, and Kepras, were utilized to screen and prioritize factors. The primary data collection tools included structured interviews with experts and questionnaires. Expert questionnaires were employed to screen the factors, while prioritization questionnaires were used to rank them. The research was conducted in three stages. Initially, 28 investment challenges and 21 investment opportunities were identified through background research and expert interviews. The 28 challenges were categorized into six main economic and financial categories, legal challenges, governance challenges, cultural and social challenges, political challenges, and infrastructure challenges. The research factors were screened using the fuzzy Delphi method. Ten challenges and eight opportunities were chosen for final prioritization. According to the factor scores, the challenges of extensive state ownership in many institutions and sports clubs, and the limited diversity of financing methods in Iran were given the highest priority. Additionally, the two most significant opportunities identified were the production and export of smart sports products, and the creation of electronic content in the sports sector. The practical recommendations of the research included reducing ownership and government intervention in sports federations and clubs, utilizing capital market and fintech capacities to diversify financing methods, enhancing good governance and corporate governance for increased transparency, and improving the digital technology infrastructure in the country.
