Providing a Model for the Optimal use of Mobile Phone Social Networks with Emphasis on the Cultural Identity of Students

Subject Areas : INTERCULTURAL STUDIES QUARTERLY

Farzaneh Tavakoli ¹ , Faezeh Taghipur ² , Ali Rashidpoor ³

1 - PHD Candidate in cultural management, Islamic Azad University Isfahan(Khorasgan) Branch, Isfahan, Iran
2 - Associate Professor, Department of Communication Sciences and Business Management, Faculty of Humanities and Law, Islamic Azad University Isfahan (Khorasgan), Isfahan , Iran
3 - Associate Professor Department of Cultural Affairs Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.

Received: 2023-02-14 Accepted : 2024-02-14

Keywords: Identity, Cultural identity, Social networks, Mobile phone, Grounded theory,

Abstract :

The present research aimed to investigate the optimal use of mobile phone social networks with an emphasis on students' cultural identity for providing models. The research was developmental in terms of outcome, exploratory in terms of purpose, and had the field type in terms of strategy. The research methodology had a qualitative type. The statistical population consisted of university professors in culture and media. Theoretical sampling and then the snowball technique was used for conducting interviews. The open, axial, and selective data coding methods were used, and 300 codes were identified in the initial coding stage, then 198 codes were identified in the second stage of open coding, and 37 codes were identified in 5 categories in the axial coding stage (causal, underlying, and intervention conditions, strategy, consequences), and finally, a model was provided in selective coding. The grounded theory and MAXQDA 2018 software were used to analyze data and convert them into usable information in the model. Based on the research findings, it is necessary to create a suitable basis for familiarizing and consolidating the pillars of identity formation among young people, especially students.