Explaining the role of technological innovation in the strategic position of the organization(Case of study: Esfahan ́s Mobarakeh Steel Company in Iran)
Subject Areas :
Manzar Sobhani Mehr
1
,
Mohammad Mahmoodi Meymand
2
1 - دانشجوی دکترای گروه مدیریت، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
2 - دانشیار گروه مدیریت، دانشگاه پیام نور، تهران، ایران (نويسنده مسئول)
Keywords: Strategic Position, Technological Innovation, Differentiation Strategy, Focus, Cost,
Abstract :
Considering the ever-increasing progress of various technologies and their importance for the survival and international competition of companies in various industries, it is very important to formulate and implement the correct and appropriate strategies of each organization according to its special technological capacities and capabilities. This study aims to identify the technological innovation components of the organization and examine their role in the strategic position of the organization. For the present study, quantitative research method (questionnaire) and interview tool were used in order to extract part of the required information. The statistical community of the research is the Esfahan's Mobarakeh Steel Company, and the experimental data were analyzed using structural equation modeling by Lisrel software. The results of this research show that there are positive and significant relationships between the components of technological innovation and the strategic position of the organization. In other words, for policymaking and improvement of technological innovation factors in organizations, appropriate strategies can be used for each of them. Therefore, in order to gain a superior competitive position, Esfahan's Mobarakeh Steel Complex must apply the factors of technological innovation at the same time using the right and appropriate strategies and be innovative and progressive. Also, a model was presented to investigate the relationship between the components, which was confirmed according to the research results. Based on the findings of this research, the output factors of technological innovation have the least effect on the cost strategy of this company compared to other components.
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