ترکیب رویکردBSC-DEMATEL- FIS برای اندازه گیری عملکرد در صنعت مواد غذایی

Subject Areas : Strategic Management

شبنم جلالت ¹ ( Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran. )
مهدی فدایی ² ( Department of Management, Rasht Branch, Islamic Azad University, Rasht, Iran )
مهدی همایونفر ³ ( Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran )

Received: 2015-05-30 Accepted : 2015-10-18 Published : 2015-12-01

Keywords:

Abstract :

عملکرد سازمانی یک مسئله پیچیده است با توجه به اینکه عملکرد پدیده چند وجهی است اجزاء آن ممکن است اولویت های مدیریتی متمایز داشته و حتی ممکن است متقابلا ناسازگار باشند. به تازگی، رویکرد متوازن (BSC) به عنوان مفهوم ارزیابی موثر چند معیاری در سنجش عملکرد سازمانی توجه زیادی دریافت کرده است. اگر چه چارچوب مفهومی BSC به طور گسترده ای در جامعه کسب و کار پذیرفته شده است، موضوع روش مناسب اجرای چارچوب باقی می ماند. از این رو، این مقاله سیستم ترکیبی خبره BSC ،تصمیم گیری آزمایشی و ارزیابی آزمایشگاهی (DEMATEL) و سیستم استنتاج فازی (FIS) را برای ارزیابی شرکت های تولید مواد غذایی توسعه داده است. برای این هدف این مقاله نظریه گراف بر اساس روش (DEMATEL) برای تعیین معیار انتقادی از دیدگاه  BSC را اعمال کرد. نتایج نشان می دهد که "سود"، "رضایت مشتری"، "ارتباطات مشتری""نوآوری"، مدیریت" و "سازمان به عنوان مجموعه مدیریت" بیشترین اهمیت را در ارزیابی عملکرد دارد. در مرحله بعد این معیار  به شکل قانون فازی براساس سیستم استنتاج با متغیرهای زبانی و توابع عضویت توسط کارشناسان تنظیم می شود. نتایج حاصل از روش پیشنهادی در صنایع غذایی استان گیلان کاربرد آن در  ارزیابی شرکت های مواد غذایی را نشان می دهد.

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