Financial empowerment strategies in small and Medium Enterprises with a fuzzy Delphi approach

Subject Areas : marketing

Gholamreza Elahi ¹ , parviz saeidi ² , Jamadverdi Gorganli Dooji ³ , Maryam Bokharayan ⁴

1 - Ph.D. students of Industrial Financial Management, Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.
2 - Department of Accounting and managment ، Aliabad Katoul Branch، Islamic Azad University، Aliabad Katoul،Iran
3 - Assistant Professor, Department of Accounting, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran
4 - Assistant Professor of Accounting, Ali Katoul Branch, Islamic Azad University, Ali Abad-katoul, Iran

Received: 2023-09-11 Accepted : 2023-10-08 Published : 2023-11-22

Keywords: small and medium enterprises, Human Resource Empowerment, Financial Empowerment, Financial Empowerment Strategies,

Abstract :

Financial empowerment strategies in small and Medium Enterprises can be searched in the interdisciplinary topics of management, especially in the field of commercial and industrial management, with an emphasis on market research in businesses. Of course, it is obvious that the process of choosing financial empowerment strategies is not the same for every investor and small and medium-sized companies, so it is never possible to prescribe the same prescription for everyone and achieve more profit in the same way and succeed in the business market. In this article, an attempt has been made to determine financial empowerment strategies through collective wisdom. Therefore, the Delphi method, which is one of the group decision-making methods, is used. Undoubtedly Identifying financial empowerment strategies in practice brings the possibility of wide-ranging consequences for all stakeholders, including investors, managers and employees, suppliers and customers, as well as customer relationship management, customer satisfaction and complaints, consumer behavior analysis and the purchase decision process. In this thesis, using the research literature and theoretical foundations, empowerment strategies, the background of the research on domestic and foreign studies during the past decade, and then screening and identifying the final indicators of financial empowerment strategies in small and medium-sized companies with the approach Fuzzy Delphi with 63 final questions was conducted in two stages in the form of a questionnaire from experts, and finally the results and suggestions have been presented