Explaining the role of media literacy in mental effectiveness (fear, obsession, illness and fatigue) of covid-19 and presenting a model in social networks

Subject Areas : Sociological Studies of Youth

Esmaeil Jamshidi ¹ , Leila Niroomand ² , Habib Saboori khosroshahi ³

1 - Administration Manager
2 - Science Committee
3 - Assistant professor, faculty of social sciences, Islamic Azad University, Branch of Tehran Shargh

Received: 2023-07-08 Accepted : 2023-11-26 Published : 2023-11-01

Keywords: obsession, Social networks, The role of media literacy, the effectiveness of fear, narcissism and fatigue,

Abstract :

Today,the effectiveness of social networks has become the most important concern of thinkers,especially in the field of social communication.In other words,with the entry of social networks into the media arena,a tremendous transformation occurred in the effectiveness of new media content,in the sense that in the past,audiences first paid attention to the source or the credibility of the source for the effectiveness of the message;But with the spread of new media,the audience has become a user;The purpose of this research is to identify the impact of media literacy with the components of media consumption regime,content understanding,hidden goals,conscious selection,critical view and message analysis,and in the psychological effectiveness of the components of fear,obsession,self-illness and fatigue of Covid-19;In this regard,the subject has been studied using the data-based method.The statistical population of this research consists of regular users over 18 years of age who use social networks for more than three hours.The number of interviews continued until the saturation of data and theories.In the in-depth interview and data entry into the AtlasTI software,open coding was done first,then they were placed in the form of central categories.In this way,according to the media consumption regime of users,they use social networks during the quarantine of the deadly disease of Covid-19 as an alternative interpersonal communication tool.The interactions have been face-to-face,so the categories of the hidden goals of the message,conscious selection of the message,critical look at the message,and analysis of the message have not had the necessary direction.