Investigating the Influence of the Knowledge Industry and Culture Industry on Tendency toward Sports (A Case Study of Youth in Bandar Abbas)

Subject Areas : Sociological Studies of Youth

Mohamad Mahdi Arghavan ¹ (PhD student, Department of Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran)
khalil Mirzaei ² (Department of Sociology, Roudehen Branch, Islamic Azad University, Tehran, Iran (Corresponding Author))
Alieh Shekarbeigy ³ (Department of Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran)

Received: 2023-12-19 Accepted : 2024-01-17 Published : 2024-01-01

Keywords: Youth, Culture industry, Tendency toward sports, Knowledge industry,

Abstract :

This study explores how the knowledge industry and culture industry impact the tendency toward sports among the youth in Bandar Abbas. The research follows a descriptive approach, and the statistical population comprises all youth residing in Bandar Abbas. The sample size was calculated through the Morgan table; 400 individuals were selected using a geographic multi-stage cluster random sampling method, and a questionnaire designed by the researcher was employed for data collection. The questionnaire encompassed three categories: motivation for exercise, knowledge industry, and culture industry. The research data were analyzed using SPSS26 software, applying Pearson correlation and linear regression statistical tests. The results revealed a significant relationship between the knowledge industry, the culture industry, and the tendency toward sports. Moreover, the study found that the knowledge industry and culture industry can predict and influence the tendency toward sports