Strategic International Business Innovation:A New Approach in Development of Iran's Pharmaceutical Industry)

Subject Areas : Entrepreneurship and Innovation

Majid Sayyari ¹ , MohammadReza CheraghAli ² , Parviz Saeidi ³

1 - Ph.D. Candidate of management, Aliabad Katul Branch, Islamic Azad University, Aliabad Katul, Iran.
2 - Assistant professor of human resources management, Golestan University, Gorgan, Iran.
3 - Professor, Faculty of Economics, Accounting, Islamic Azad University, Aliabad Katul branch

Received: 2023-02-22 Accepted : 2023-04-19 Published : 2023-10-01

Keywords: Pharmaceutical Industry, Strategic renewal, Business, International strategic renewal,

Abstract :

The current research was conducted with the aim of providing a model of international strategic business renewal in the country's pharmaceutical industry in a combined manner in two qualitative and quantitative phases. In the first phase, the research data was obtained from in-depth and semi-structured interviews with 18 subject matter experts, including entrepreneurs, managers, and senior experts in the pharmaceutical industry in Tehran province, which was based on purposeful sampling dependent on the selection criteria and until reaching the theoretical saturation of this process continued. The validity of the research data was checked and confirmed by going back to the participants and external auditors. Data analysis was done based on the Strauss and Corbin model in the form of open, axial, and selective coding in the Atlas TI8 software. The results of the research showed that entrepreneurial, organizational, managerial, environmental, marketing, international strategy, lean supply chain, social component, organizational performance, and financial performance components are important in designing the international strategic renewal model of pharmaceutical industry businesses. In the second phase of the research, according to the managers and experts of the Ministry of Privacy, there were 681 elites of the Ministry of Privacy, of which 248 research samples were identified using Morgan's sample size table; The tool for collecting information in this section was a researcher-made questionnaire in a five-point Likert spectrum; In order to estimate the validity of the questionnaire, content validity was used using the CVR method and confirmatory factor analysis; Also, the reliability of the tool was estimated to be higher than 0.7 through Cronbach's alpha. The results showed that causal conditions with (0.39), contextual conditions with (0.55), and intervening conditions with (0.34) have an effect on strategies, and strategies have an effect on outcomes with (0.85).

References:

1. Abuzaid, A., Al Haraisa, Y., Alateeq, M. (2022). The Mediating Effect of Dynamic Capabilities on the Relationship between Strategic Foresight and Strategic Renewal: Evidence from Islamic Banks in Jordan. International Journal of Professional Business Review, 7(2), 568- 589. https://doi.org/10.26668/businessreview/2022.v7i2.369


2. Al-Romeedy, B., & Mohamed, A. (2022). Does Strategic Renewal Affect the Organizational Reputation of Travel Agents Through Organizational Identification? International Journal of Tourism and Hospitality Management, 5(1), 1-22. https://doi.org/10.21608/ijthm.2022.211462


3. Ardehi, A., Javanmard, H., & Pilevari, N. (2023). Designing a Model for Implementing the Fourth Generation Industry to Achieve Sustainable Development Goals in the Automotive Industry (Case Study: Iran KhodroCompany). Journal of System Management, 9(1), 37-52. https://doi.org/10.30495/jsm.2022.1964456.1671


4. Aulakh, P., & Chittoor, R. (2022). Strategic Renewal and Firm-Level Responses. London: Cambridge University Press.


5. Balawi, M. O., & Alkshali, S. J. (2022). Achieving Organizational Success Through Strategic


6. International Journal of Academic Research in Business and Social Sciences, 12(6), 554 -560. http://dx.doi.org/10.6007/IJARBSS/v12-i6/13343


7. Dana, L., Salamzadeh, A., Mortazavi, S., & Hadizadeh, M. (2022). Investigating the Impact of International Markets and New Digital Technologies on Business Innovation in Emerging Markets. International Journal of Sustainability, 14(2), 972-996. https://doi.org/10.3390/su14020983


8. Dieleman, M., Silenskyte, A., Lynden, K., & Fletcher, M. (2022). Toward More Impactful International Business Education: A Teaching Innovation Typology. Journal of Teaching in International Business, 4(33), 181-202. https://doi.org/10.1080/08975930.2022.2137279


9. Fernandez, I. A. (2023). Innovation and international business: A systematic literature review. Journal of Science Research, 9(1), 513-528. https://doi.org/10.1016/j.heliyon.2023.e12956


10. Fuxia, G., Lin, C., & Zhai, H. (2022). Digital Transformation, Corporate Innovation, and International Strategy: Empirical Evidence from Listed Companies in China. International Journal of Sustainability, 14(4), 348-362. https://doi.org/10jsusta:v:14:y:2022:i:13:p:8137-:d:855144


11. Hoseini Rad, S. D., Ghasemi, M., & Mohseni, A. (2023). Presenting a Model for the Role of Disclosure Quality in the Relationship between Innovation and Financial Performance. Journal of System Management, 9(1), 67-78. https://doi.org/10.30495/jsm.2023.1967814.1688


12. Hussain, A., Mohammed, J., Jasim Musheer, D. (2022). Marketing Culture and Its Role in Adopting Strategic Renewal Practices: An Analytical Study of Leaders' Views in the Kufa Cement Factory. Journal of Positive School Psychology, 6(4), 1-26. https://journalppw.com/index.php/jpsp/article/view/4927/3178


13. Khan, S.H., Majid, A., & Yasir, M. (2021). Strategic renewal of SMEs: the impact of social capital, strategic agility and absorptive capacity. Management Decision, 59(8), 1877-1894. https://doi.org/10.1108/MD-12-2019-1722


14. Kuratko, D., Goldsby, M., & Hornsby, J. (2018). Corporate Innovation: Disruptive Thinking in Organizatio. London: Routledge.


15. Motiei, M., Esmaili, M., & Hoseinpour, D. (2022). The Effect of Transaction Cost on Outsourcing and Open Innovation in Technology Companies. BI Management Studies, 11(41), 1-26. https://doi.org/10.22054/IMS.2022.60737.1959


16. Namaayande, P., & Zarei, B. (2021). Modeling the Communication Technology Industry's Innovation Ecosystem using an Adaptive Neuro Fuzzy Inference System. Journal of System Management, 7(4), 69-92. https://doi.org/10.30495/jsm.2021.1942235.1534


17. Nguyen, K., Peltoniemi, M., & Lamberg, J. (2022). Strategic renewal: Can it be done profitably? Journal of Long Range Planning, 55(6), 17-35. https://doi.org/10.1016/j.lrp.2021.102179


18. Saharkhiz Roshandel, F., haghighat monfared, J., & Adab, H. (2022). A Model of Evaluating the Agile of Health care Institute using a Stable Balanced Score Card (Case study: selected Hospitals in Guilan province). Journal of System Management, 8(1), 73-88. https://doi.org/10.30495/jsm.2022.1938932.1514


19. Sirafi Nafis, H., Taheri, F., & Khoshtinat, B. (2022). The Impact of Organizational Entrepreneurship on Improving Competitive Advantage with Mediating Role of Innovation in Start-up Digital Industries. Journal of System Management, 8(4), 97-107. https://doi.org/10.30495/jsm.2022.1966437.1683


20. Toudeh Bahambari, R., Hakim pour, H., Mahmoudzadeh Vashan, M., & Rezaeifar, H. (2022). Identifying and Validating the Factors Affecting Online Social Media Marketing about Consumer Buying Behavior. Journal of System Management, 8(3), 35-56. https://doi.org/10.30495/jsm.2022.1957940.1642


21. Vishlaghi, M., Moghaddam, A., Sepahvand, R., & azar, A. (2022). Designing a Strategic Renewal Model for Development of Organizations in Iran based on the Professional Identity of Managers (Case Study: The State-owned Companies of IDRO). Journal of Business Management, 14(2), 326-353. https://doi.org/10.22059/jibm.2022.333800.4243


22. Wang, K., Zhang, Z., Xiong, J., Li, H., Li, H., & Ma. H. (2022). Balancing strategic renewal, cost and efficiency: a case study in digital transformation. Journal of Business Strategy, 14(4), 452-468. https://doi.org/10.1108/JBS-05-2022-0087


23. Zarei, M., Abasi Nami, H., Davari, A. (2022). Explain the role model of knowledge-based companies on international entrepreneurship. Journal of International Business Administration, 5(4), 55-70. https://doi.org/10.22034/jiba.2022.51614.1892


24. Zheng, (2022). Impact of Crisis on Sustainable Business Model Innovation—the Role of Technology Innovation. International Journal of Sustainability, 14(18), 199-212. https://doi.org/10.3390/su141811596