عوامل موثر بر اشتغال و بیکاری زنان در دوران کرونا با رویکرد سبک زندگی (مطالعه موردی زنان سرپرست خانوار در شهر تهران)
محورهای موضوعی : زن و خانواده
میترا توسلی
1
,
عبدالله نعامی
2
1 - دانشجوی دکتری مدیریت بازرگانی- بازاریابی ، واحد تهران جنوب ، دانشگاه آزاد اسلامی ، تهران، ایران
2 - استادیار گروه مدیریت بازرگانی ، واحد تهران جنوب ، دانشگاه آزاد اسلامی ، تهران ، ایران (نویسنده مسئول)
کلید واژه: سبک زندگی, خانواده, اقتصاد رفتاری, اشتغال و بیکاری, سرمایه فرهنگی و نگرش,
چکیده مقاله :
سبک زندگی با شیوع سرعت ویروس کرونا منجر به انقباض شدید فعالیت اقتصادی شده است زیرا بسیاری از مردم در دوران پسا کرونا قادر به رفتن به محل کار خود نبودند و در مشاغل دیگر نیز نمی توانستند، فعالیت کنند . هدف از این پژوهش عوامل موثر بر اشتغال و بیکاری در دوران پسا کرونا با رویکرد سبک زندگی زنان سرپرست خانوار در شهر تهران می باشد.روش اجرای پژوهش حاضر از نوع توصیفی – پیمایشی است از لحاظ هدف نیز کاربردی می باشد . جامعه آماری پژوهش حاضر 384 نفر از زنان سرپرست خانوار در شهر تهران می باشند. روش نمونه گیری نیز به شکل سرشماری کامل می باشد و همچنین به منظور تجزیه و تحلیل داده ها از روشهای آماری توصیفی و استنباطی استفاده گردید. در سطح توصیفی از میانگین، فراوانی جداول و نمودار و در سطح استنباطی از ضریب همبستگی اسپیرمن، تحلیل خوشه ای به کمک نرم افزارSPSS انجام شد. نتایج نشان داد که اشتغال و بیکاری بر سبک زندگی دوران پساکرونا تاثیر مثبت و معناداری دارد. اشتغال و بیکاری در دوران پساکرونا بر متغیرهای اقتصاد رفتاری، خانواده،سرمایه فرهنگی و نگرش زنان سرپرست خانوار تاثیر مثبت و معناداری دارند.
With the rapid spread of the Corona virus, lifestyles have led to a sharp contraction in economic activity because many people in the post-Corona era were unable to go to work and could no longer work. The purpose of this study Was to find out the the factors affecting employment and unemployment in the post-corona period with the lifestyle approach of women Who are the head of their family in Tehran. The method of this research was descriptive-survey and in terms of purpose was applied. The statistical population of the present study included 384 female-headed families in Tehran. Sampling method was complete census and also descriptive and inferential statistical methods were used to analyze the data. At the descriptive level the mean, frequency of tables and graphs and at the inferential level Spearman correlation coefficient, cluster analysis were performed using SPSS software. The results showed that employment and unemployment affect the lifestyle of the post-Corona era. Employment and unemployment in the post-corona period have a positive and significant effect on the variables of behavioral economy, family, cultural capital and the attitude of female-headed families..
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Sarmad,zohre, Bazargan, Abbas and Hejazi, Goddess. (2008). Research methods in behavioral sciences, Tehran: Agah .( In Persian).
Shafaati, Zahra and Akhravi, Amir Hossein, (2020), Lifestyle Management Model in the Second Step of the Revolution, The First International Conference on Challenges and New Solutions in Industrial Engineering, Management and Accounting, Sari.( In Persian).
Sperlos,G.B.(1979), Fashion: Consumer Behavior toward Dress,Burgess Publishing Company, Minneapolis.
Wells. W. D. (2010). Life Style and Psychographics, American Marketing Association, Chicago.
_||_Afzadi, Mahmoud. (2013), Journal of Quarterly Lifestyle Studies - Broadcasting Research Center of the Islamic Republic of Iran, Cultural Research Quarterly.( In Persian).
Ahmadnia, Shirin and Atena Kamel Qaliba.(2004), Female-headed households in Tehran: A qualitative study Women Heads of Households in Tehran: A Qualitative Study of Experiences, Their Challenges and Capacities, Journal of Social Welfare, 65,103-137.
Ali Akbari Saba, Roshanak. (2017). Women heads of households with a wife and characteristics of marriage, Journal of Statistics, No:10-13:1. (In Persian).
Asyabi Bakhshkandi, Mohammad.(2020). An analysis Corona crisis and the manifestation of a new style of urban life (with emphasis on the approach of environmental psychology and providing solutions to overcome the crisis), the first conference on environment, civil engineering, architecture and urban planning.( In Persian).
Dehghan, Fathullah (2001). The Role of Employment in Reducing Rural Migration (Case Study of Mamashani County Elders), Thesis of Tarbiat Modares University M.Sc..( In Persian).
Giddens, Anthony.(2008).Modernization and individualization. Translated by Nasser Mofaghian, Tehran: Ney.( In Persian).
Hosseinpour, Majid and Azoji, Aladdin. (2009), Calculation of Employment Capacity of Economic Sectors in the Fifth Development Plan ,Journal of Labor and Society, 38-49.( In Persian).
Imam Jomehzadeh, Seyed Javad, Marandi, Zohreh, Rahbar Ghazi, Mahmoud Reza, Saeedi Abu Ishaghi, Leila. Hosseinpour, Majid and Azoji, Aladdin. (2009). Calculation of Employment Capacity of Economic Sectors in the Fifth Development Plan (Using Data Technique, Communication Research ,20(2).101-120.( In Persian).
Karimi Ara, Mohammad Hassan ,. Maleki Golndouz, Peri and Ghobadi, Saeedeh.( 2017). A Study of Islamic Lifestyle from the Perspective of the Supreme Leader of the Revolution, The First National Conference on Social Sciences, Educational Sciences, Psychology and Social Security, Tehran. (In Persian).
Kiavand, Aziz,. (1986). Employment and Poverty in a Turbulent World, Ministry of Program and Budget Publications, Socio-Economic Documentation Center, Tehran.( In Persian).
Lazer, W. (1963). Life style concepts and marketing toward scientific marketing.Chicago, IL: AMA.Lazer. Lifestyle Concepts and Marketing. Toward Scientific Marketing,American Marketing Association. 1963: 64-105.
Plummer, J. T. (1974). The concept and application of life style segmentation, Journal of Marketing, 38(1), 33–37.
Rameh, Mehdi. (2016), A Study of Factors Affecting Unemployment and Labor Market Productivity in Iran, Conference on the Economics and Management.( In Persian).
Rugaber, C. (2020), Gig workers and self-employed keep waiting for jobless aid, Associated Press, https://apnews.com/.
Sarmad,zohre, Bazargan, Abbas and Hejazi, Goddess. (2008). Research methods in behavioral sciences, Tehran: Agah .( In Persian).
Shafaati, Zahra and Akhravi, Amir Hossein, (2020), Lifestyle Management Model in the Second Step of the Revolution, The First International Conference on Challenges and New Solutions in Industrial Engineering, Management and Accounting, Sari.( In Persian).
Sperlos,G.B.(1979), Fashion: Consumer Behavior toward Dress,Burgess Publishing Company, Minneapolis.
Wells. W. D. (2010). Life Style and Psychographics, American Marketing Association, Chicago.