واکاوی نقش تلنگر سبز بر رفتارهای زیست¬محیطی سازمانی با توجه به نقش میانجی مسئولیت اجتماعی شرکتی و ذهن ناخودآگاه در صنعت فولاد
محورهای موضوعی : مدیریت محیط زیست
1 - استادیار گروه مدیریت بازرگانی، واحد بین المللی خرمشهر، دانشگاه آزاد اسلامی، خرمشهر، ایران.*(مسوول مکاتبات)
2 - دانشجوی دکتری، گروه مدیریت بازرگانی، واحد رودهن، دانشگاه آزاد اسلامی، رودهن، ایران.
کلید واژه: تلنگر سبز, رفتارهای زیست¬محیطی سازمانی, مسئولیت اجتماعی شرکتی, ذهن ناخودآگاه.,
چکیده مقاله :
زمینه و هدف: امروزه عملکرد صنعت فولاد در عرصه زیستمحیطی به شدت تحت کنترل و نظارت دولتها و نهادهای محیطزیستی در کشورها میباشد. با توجه به اهمیت عملکرد زیستمحیطی این صنعت و تأثیر آن بر توسعه پایدار، پژوهش حاضر با هدف بررسی نقش واکاوی نقش تلنگر سبز بر رفتارهای زیستمحیطی سازمانی با توجه به نقش میانجی مسئولیت اجتماعی شرکتی و ذهن ناخودآگاه در صنعت فولاد انجام شده است.
روش بررسی: این پژوهش از نظر نوع هدف به صورت کاربردی، به شیوه توصیفی و با رویکرد پیمایشی انجام گرفته است. در این پژوهش جامعه آماری مشتمل بر 350 نفر از کارکنان فعال در شرکت فولاد غدیر در شهر نیریز است که از طریق روش نمونه‌گيري در دسترس گزینش شدند. از رویکرد حداقل مربعات جزئی برای تجزیه و تحلیل دادهها استفاده شد و نرم افزار مورد استفاده در این پژوهش Smart PLS2 میباشد. جهت سنجش روایی از روایی همگرا استفاده شد و به منظور برازش پایایی، از آلفای کرونباخ بهره گرفته شد و ضریب آن برای تمام سازههای پژوهش بیشتر از 7/0 میباشد.
یافته ها: یافته های این پژوهش بیانگر آن بود که تلنگرهای سبز هم بر رفتارهای زیستمحیطی سازمانی و هم بر مسئولیت اجتماعی شرکتی و ذهن ناخودآگاه تأثیر مثبت و معناداری دارد. از طرف دیگر اثر مثبت و معنادار مسئولیت اجتماعی شرکتی و ذهن ناخودآگاه بر رفتارهای زیستمحیطی سازمانی در شرکت فولاد نیریز مورد تأیید قرار گرفت.
بحث و نتیجه گیری: نتایج این پژوهش نشان داد هم مسئولیت اجتماعی شرکتی و هم ذهن ناخودآگاه نقش میانجیگری در رابطه بین تلنگر سبز و رفتارهای زیستمحیطی سازمانی ایفاء میکند. همچنین برخی عوامل که می‌تواند در کنار مسئولیت اجتماعی شرکتی به محیط زیست سالم کمک نماید، توجه به مدیریت منابع انسانی سبز و رفتارهای سبز کارکنان است. بنابراین به تحقیقات آتی پیشنهاد میشود که ارتباط این مفهوم را با سایر موضوعات ذکر شده مورد بررسی قرار دهند. از آنجا که پژوهش حاضر صرفاً در یک محیط صنعتی محدود انجام گرفته است، بنابراین به تحقیقات آتی پیشنهاد میشود که در سایر شرکتها، صنایع و شهرها این پژوهش را مورد آزمون قرار دهند.
Background and Objective: Today, the performance of the steel industry in the environmental field is strictly under the control and supervision of the governments and environmental institutions in the countries. Considering the importance of the environmental performance of this industry and its impact on sustainable development, the present research was conducted with the aim of investigating the role of green nudge on environmental organizational behaviors with regard to the mediating role of corporate social responsibility and unconscious mind in the steel industry.
Material and Methodology: In terms of the type of goal, this research has been done in an applied, descriptive manner and with a survey approach. In this research, the statistical population consistes of 350 active employees of Ghadir Steel Company in Niris, who were selected through convenience sampling. Partial least squares approach was used for data analysis and the software used in this research is Smart PLS-2. Convergent validity was used to measure validity, and Cronbach’s alpha was used to measure reliabitity, and its coefficient is greater than 0.7 for all research constructs.
Findings: The findings of this research indicated that green nudges have a positive and significant effect on both organizational environmental behaviors and corporate social responsibility and the unconscious mind. On the other hand, the positive and significant effect of corporate social responsibility and unconscious mind on organizational environmental behavior was confirmed in Niriz Steel Company.
Discussion and Conclusion: Finally, the results of this research showed that both corporate social responsibility and the unconscious mind play a mediating role in the relationship between green nudge and environmental organizational behaviors. Also, some factors that can contribute to a healthy environment in addition to corporate social responsibility are attention to green human resource management and green behaviors of employees. Therefore, future researches are suggested to examine the relationship of this concept with other mentioned topics. Since the current research was conducted only in a limited industrial environment, it is suggested to future researches to test this research in other companies, industries and cities.
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