تاثیر قابلیت پویایی سبز و مقررات زیستمحیطی بر استراتژی کسب‌و‌کار با نقش میانجی نوآوری مسئولانه و نقش تعدیل‌گر اخلاق محیطی
محورهای موضوعی : مدل سازی در محیط زیست و منابع طبیعی
غفار تاری
1
*
,
مجید پابرجای زنجانی
2
,
سجاد محبی
3
1 - استادیار گروه مدیریت، واحد مرند، دانشگاه آزاد اسلامی، مرند، ایران
2 - دانشجوی دکتری، گروه مدیریت بازرگانی، واحد تبریز، دانشگاه آزاد اسلامی، آذربایجان شرقی، ایران
3 - دانشجوی دکتری، گروه مدیریت بازرگانی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران
کلید واژه: قابلیت پویایی سبز, مقررات زیستمحیطی, استراتژی کسب‌و‌کار, نوآوری مسئولانه, اخلاق محیطی,
چکیده مقاله :
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Introduction: Environmental regulations and the development of green dynamic capabilities are recognized as key factors in achieving sustainable competitive advantage and ensuring the survival of green business strategies. Organizational managers must recognize the importance of this issue and pay special attention to identifying and overcoming the barriers to establishing these capabilities.
Materials and Methods: This research aims to investigate the impact of green dynamic capabilities and environmental regulations on business strategy, with the mediating role of responsible innovation and the moderating role of corporate environmental ethics. The study is applied in purpose and descriptive-survey in method, utilizing structural equation modeling for data analysis. The statistical population of this research consists of employees and managers active in the construction industry in Tabriz. According to Hooman (2005), in structural equation modeling, a sample size must be at least 5 times and at most 15 times the number of questions. Given the 24 questions in this research, a sample of 240 was selected using probabilistic sampling for data analysis.
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Results and Discussion: The results of data analysis at a confidence level of 0.95 and a significance level of 0.05 indicated that environmental regulations significantly impact business strategy. Moreover, the mediating role of responsible innovation between the variables of green dynamic capabilities and business strategy was confirmed. On the other hand, corporate environmental ethics moderates the relationship between green dynamic capabilities and responsible innovation. |
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Conclusion: Ultimately, based on the results, it can be stated that the existence of environmental regulations and the necessity of paying attention to them among employees and managers active in the residential construction sector is essential. |
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