بررسی ترجیحات مصرف‌کنندگان برنج با استفاده از رویکرد مدل‌سازی انتخاب با تأکید بر تولید داخلی: مطالعه موردی شهر گرگان
محورهای موضوعی : فصلنامه علمی -پژوهشی تحقیقات اقتصاد کشاورزیحمید امیرنژاد 1 , شهرزاد میرکریمی 2 , پروا تنکبار 3 , نازی حیدری 4
1 - گروه اقتصاد کشاورزی، دانشکده مهندسی زراعی، دانشگاه علوم کشاورزی و منابع طبیعی ساری
2 - دانشجوی دکتری رشته اقتصاد کشاورزی دانشگاه علوم کشاورزی و منابع طبیعی ساری
3 - دانشجوی دکتری رشته اقتصاد کشاورزی دانشگاه علوم کشاورزی و منابع طبیعی ساری
4 - دانشجوی دکتری رشته اقتصاد کشاورزی دانشگاه علوم کشاورزی و منابع طبیعی ساری
کلید واژه: تمایل به پرداخت, آزمون انتخاب, ویژگی‌های برنج, لاجیت چندگانه, لاجیت شرطی,
چکیده مقاله :
اهمیت تحقق امنیت غذایی، لزوم حمایت از تولید داخلی و افزایش فضای رقابت‌پذیری که در سیاست‌های اقتصاد مقاومتی منعکس است، بررسی پایداری تولید محصولات استراتژیک را ملزم ساخته است. با توجه به اهمیت برنج در سبد مصرفی خانوارهای ایرانی، این مطالعه با بهره‌گیری از رهیافت آزمون انتخاب به ارزیابی ترجیحات مصرف‌کنندگان این محصول با تأکید بر تولید داخلی می‌پردازد. اطلاعات موردنیاز با پرسش‌گری میدانی از مصرف‌کنندگان شهر گرگان در سال 1395 به روش نمونه‌گیری تصادفی ساده گردآوری شده است و تعداد 165 نمونه مورد بررسی قرار گرفت. نتایج ینشان می‌دهد که مصرف‌کنندگان برای بهبود ویژگی‌های برنج تمایل به پرداخت قابل‌توجهی دارند که در این میان با ثابت بودن سایر شرایط، بیشترین تمایل به پرداخت را برای بهبود ویژگی کشور تولید‌کننده دارند. همچنین، ویژگی‌های طعم، سلامت غذایی، بهبود سایز برنج به دانه بلند و بسته‌بندی فله‌ای در درجات بعدی اهمیت قرار دارند که افراد حاضرند برای بهبود هر یک به ترتیب 4800، 3900، 1500 و 750 تومان برای هر کیلوگرم با ثابت بودن سایر شرایط بپردازند.
The importance of realization the food security, the exigency to supporting of national production and increasing competitive space that are reflected in politics of resilient economy make essential the study of the sustainability of the important products. Subject to importance of rice in basket of Iranian households, this study assesses consumer’s preferences of this crop by applying a Choice Experiment approach and with an emphasis on national production. The data were collected by simple random sampling method in 1395 through a field survey of 165 households through Cochran formula in Gorgan. The results of the study show that consumers in Gorgan are willing to pay significant amounts to improve the characteristics of rice, which, the most willingness to pay is to improve the characteristic of producing country with assuming the constant of other conditions. Also, the characteristics like taste, nutritional health, the improvement of the rice grain size and bulk packaging are important at the next level that consumers are willingness to pay 4800, 3900, 1500 and 750 Tomans per kg, to improve each one.
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