ارائه الگوی توسعه گردشگری ورزشی پایدار فعال
سهیلا خسروی
1
(
دانشجوی دكتري رشته مديريت ورزشي، دانشکده تربیت بدنی، دانشگاه آزاد اسلامی، واحد اصفهان (خوراسگان)، اصفهان، ایران.
)
مهدی سلیمی
2
(
دانشیار،مدیریت ورزشی،دانشکده تربیت بدنی،دانشگاه اصفهان،ایران
)
کلید واژه: توسعه پایدار, داده‌بنیاد, رهیافت گلیزر, گردشگری ورزشی فعال, ضریب لاوشه.,
چکیده مقاله :
هدف: هدف این پژوهش ارائه الگوی توسعه گردشگری ورزشی پایدار فعال بود.
روش‌شناسی: جامعه این پژوهش شامل کلیه اساتید، مدیران و خبرگان مسلط به دو حوزه گردشگری و ورزش است. به منظور تعیین الگوی مربوطه نمونه آماری در این پژوهش با استفاده از روش گلوله برفی 14 نفر تعیین شد و تا رسیدن به اشباع متوقف شده است. الگو به صورت روش کیفی با استفاده از رویکرد داده‌بنیاد رهیافت گلیزر استخراج گردید و به کمک پایایی کاپا کدها مورد ارزیابی قرار گرفتند. به منظور روایی کدها از ضریب لاوشه و با استفاده از نظر 30 خبره مورد تایید قرار گرفت.
یافته‌ها: نتایج نشان داده‌اند که الگو دارای بعد توزیع عادلانه خدمات با هدف ایجاد حس تعلق، استعدادیابی و اطمینان از وجود خدمات برابر برای گردشگران است. همچنین ابعاد اجتماعی، زیست محیطی و اقتصادی به ترتیب با استفاده از رویکرد مشارکت‌پذیری، رعایت استانداردهای بهداشتی و تقویت جریان نقدینگی به عنوان ابعاد پایداری در این الگو وجود دارد. سایر ابعاد مثل آگاهی بخشی و ارتباط مناسب با ذینفعان، پیاده‌سازی نظام مدیریت یکپارچه عملکرد، پایداری و چابکی عملکرد، خلاقیت و نوآوری در عملکرد، ایجاد زیرساخت مناسب، در نظرگرفتن قابلیت‌های محوری، مدیریت کیفیت جامع، رهبران آینده‌نگری و توانمند و حمایت نظام حکمرانی، همه و همه در راستای تقویت سه بعد پایداری در این الگو هستند.
چکیده انگلیسی :
Objective: The aim of this research was to provide a model for the development of active sustainable sports tourism
Methodology: The community of this research includes all the professors, managers and experts in two fields of tourism and sports. In order to determine the relevant pattern, the statistical sample in this research was determined using the snowball method of 14 people, and it was stopped until saturation was reached. The pattern was extracted as a qualitative method using Glaser's grounded theory approach and was evaluated with the help of kappa codes. In order to validate the codes, it was confirmed by using the Lawshe coefficient and using the opinion of 30 experts.
Results: The results have shown that the model has the dimension of fair distribution of services with the aim of creating a sense of belonging, finding talent and ensuring the existence of equal services for tourists. Also, there are social, environmental and economic dimensions, respectively, using the approach of participation, compliance with health standards and strengthening cash flow as dimensions of sustainability in this model. Other aspects such as raising awareness and proper communication with stakeholders, implementing an integrated performance management system, stability and agility of performance, creativity and innovation in performance, creating appropriate infrastructure, considering core capabilities, comprehensive quality management, forward-looking and capable leaders, and supporting the governance system, everyone is in line to strengthen the three dimensions of sustainability in this model.
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