Public relations is a managerial process aimed at attracting and maintaining positive behaviours in favour of social groups and independent organizations to achieve the mission and goals of the organization. The main responsibility of public relations is to build and maintain a "pleasant environment" for the organization and the client, and the condition for the survival and survival of the social security organization, having dynamic, deep and effective relationships with the visitors, and the condition for success, is the level of awareness of people about the goals, The activities and results of the actions and increase the satisfaction of the insured. This research seeks to investigate the role of public relations activities on insurers' satisfaction. The theoretical framework of this research is based on the chronicle viewpoint and systematic perspective and research methodology of the questionnaire. This research has been carried out on 364 insured persons in West Tehran Branches selected through multistage cluster sampling. The data were analysed using inferential statistics and tests (Kendall, Pearson coefficient and regression coefficients). Based on the findings of the explanation between public relations performance on the satisfaction of the insured members of West Tehran branches and the variables of public relations performance (r = 0.88), advertising performance (r = 0.80), communication function (r = 0.88), notification (r = 0.80) There was a significant relationship between public relations performance and employee skill variables (r = 0.75), service quality (r = 0.79) and Regarding the results of regression coefficients, R = 78 = 78% satisfaction is explained by information function, communication function, thinking, advertising performance, age, and communication function has the most effect on the satisfaction of insured persons. تفاصيل المقالة

Given the importance and impact of advertising on audiences, as well as the importance of the film industry and its undeniable role in the promotion and dissemination of culture, this research has been carried out. The purpose of this research was to investigate the effect of outdoor advertising techniques in movies (billboards, posters and bus banners) on the cinema attendance in Tehran based on the AIDA model. The research method is survey and a researcher-made questionnaire is used to collect information. Sample size based on Morgan's table was 414 people from Tehran, which according to its extent, the cluster sampling method has been used. The findings of the study showed that there is no differences between the various advertising techniques in movies (billboard, poster and bus banners) in attracting the attention of the audience. On the other hand, there is a difference between the various advertising techniques in movies in order to create interest, stimulate tendency and act. The results of Scheffe Follow-up test show that two methods of billboard and posters advertising have a better outcome than bus banners to create interest and stimulate the tendency and act in the audience. تفاصيل المقالة