The tourism industry, as the largest and most diverse industry in the contemporary world, has become the primary source of income for many countries. like any other activity, it has many positive and negative effects. Maximize the positive effects to get the maximum benefit. In the meantime, the indiscriminate development of tourism in the 1970s and 1980s, was carried out without regard to the principles of sustainability and respect for the environment (both natural and human), led to tourism policymakers at the local, national, and international levels. They seek to find solutions to reduce the adverse effects of tourism. Therefore, a code of conduct or organization for tourism communities should be achieved so that codes can be modified and oblige people to comply with them. Moreover this caused the World Tourism Organization, the most significant international tourism organization in the world, to put the development of tourism ethics codes on its agenda. تفاصيل المقالة

Tourism is one of the most dynamic economic activities of the present era. The systematic development of tourism and the use of many capabilities of this sector to improve the current state of tourism in the country requires the use of tourism planning, so that according to the existing sensitivities and the capacity of the society and the needs of the tourists, the capabilities of this industry can be used for the progress and development of the community. At the same time, planning for tourism development requires action and attention to the needs, characteristics, and demands of the market as tourism demand factors. One of the most important types of tourism is rural tourism, which is more than a century old. Rural tourism has attracted a lot of attention due to its attractiveness and the desire to use the space and features of the rural environment for tourists, as well as its function to improve and improve the economic, socio-cultural, and ecological indicators of the host region. In the meantime, one of the aspects that can be the source of many developments for the sustainable development of the rural tourism industry is the accurate identification of the current situation through tourism marketing. Therefore, in this research, the importance of marketing in rural tourism has been reviewed تفاصيل المقالة

Tourism, like any activity, leaves different effects, and sometimes it has left irreparable natural and human damage in tourism areas. Each tourist site has a certain capacity to attract tourists according to its potential and if these limits and thresholds are exceeded, the negative effects of tourism will appear. The increasing development of tourism and the increase in the number of tourists during the past decades have had irreparable consequences for tourism destinations. In the meantime, nature tourism destinations have been damaged more than other attractions due to their fragile nature and the high attention of tourists. This issue has drawn the attention of managers and officials to managing visitors and reducing the effects of these visits. In recent years, various techniques have been presented to manage the effects of visitors, and one of these tools is "carrying capacity". The carrying capacity determines the limits that by crossing it, the destroyed resources or the damage to the ecosystem becomes irreparable. تفاصيل المقالة