عوامل موثر بر رضایت از کیفیت اماکن تفریحی-ورزشی شهری و رابطه آن با نشاط اجتماعی (مطالعه موردی: شهر تهران)
الموضوعات :
پیام محمدپناهی
1
(دانشجوی دکتری گروه مدیریت ورزشی ، واحد سنندج ، دانشگاه آزاد اسلامی ، سنندج ، ایران)
مظفر یکتایار
2
(دانشیار گروه تربیت بدنی و علوم ورزشی، واحد سنندج ، دانشگاه آزاد اسلامی ، سنندج، ایران)
رحیم رمضانی نژاد
3
(استاد مدیریت ورزشی ،دانشگاه گیلان ، ایران)
مژگان خدامرادپور
4
(استادیارگروه تربیت بدنی و علوم ورزشی ، واحد سنندج، دانشگاه آزاد اسلامی واحد سنندج،ایران)
تاريخ الإرسال : 05 الأحد , ربيع الثاني, 1444
تاريخ التأكيد : 19 الخميس , جمادى الثانية, 1444
تاريخ الإصدار : 25 الثلاثاء , محرم, 1444
الکلمات المفتاحية:
رضایتمندی,
نشاط اجتماعی,
کیفیت,
اماکن تفریحی-ورزشی,
ملخص المقالة :
هدف پژوهش بررسی عوامل موثر بر رضایت از کیفیت اماکن تفریحی-ورزشی و ارتباط آن با نشاط اجتماعی بود. روش انجام تحقیق پیمایشی (توصیفی، تحلیلی) بود. از پرسشنامه محقق ساخته رضایتمندی از کیفیت اماکن تفریحی-ورزشی با پایایی (80/0=r) و پرسشنامه استاندارد نشاط و شادکامی آکسفوردبا پایایی (91/0=r) استفاده شد. همچنین برای تعیین روایی، پرسشنامه ها مورد تایید 10 نفر از متخصصین این رشته قرار گرفت. ﺟﺎﻣﻌﺔ آﻣﺎری ﺗﺤﻘﻴﻖ را ﻛﻠﻴﺔ مراجعه کنندگان به مراکز تفریحی و ورزشی در مناطق 22 گانه شهر تهران تشکیل داده بودند، با استفاده از جدول کرجسی و مورگان برای جامعه نامعلوم تعداد 384 نفر به عنوان نمونه تحقیق به روش نمونه‌گیری دردسترس در 5 منطقه شمال، جنوب، شرق، غرب و مرکز تهران انتخاب شدند . جهت تجزیه و تحلیل داده ها از روش های آماری تی تک نمونه ای و ضریب همبستگی پیرسون استفاده شد. یافته های تحقیق نشان داد که عوامل (خدمات رفاهی، دسترسی، پرسنل، طراحی کالبدی، فضای فیزیکی و عامل نگهداری) در رضایتمندی از کیفیت اماکن تفریحی-ورزشی دخیل هستند، از طرف دیگر بین رضایتمندی از کیفیت اماکن تفریحی-ورزشی و نشاط اجتماعی رابطه (907/0r=) وجود دارد، بر اساس نتایج، 3/81 درصد از واریانس متغیر وابسته (نشاط اجتماعی) بوسیله متغیر مستقل (رضایتمندی از کیفیت اماکن تفریحی-ورزشی) پیش بینی می شود. لذا برای حفظ و توسعه رضایتمندی از کیفیت اماکن تفریحی-ورزشی و پررنگ کردن نقش این مراکز در افزایش فعالیت بدنی سلامت و نشاط افراد جامعه مسئولین امر جهت بهبود علل شناسایی شده برنامه ریزی و اقدام نمایند.
المصادر:
Abbasi Nasab, A (2017). Investigating the relationship between social vitality and public sports with order and social security, Khuzestan Police Science Quarterly.6(18). 151-182.(Persian)
Akbarzadeh, F. (2010). Investigating sociological factors affecting the happiness of young people in Babolsar city, Mazandaran University Master's thesis.(Persian)
Aminuddin Y, Lee H. (2008). Spectator perceptions of physical facility and team quality: A study of Malaysia super league soccer match. Research Journal of Interntioal Studies. 8: 132-140.
Ashraf, S., Ilyas, R., Imtiaz, M. Ahmad, S. (2019). Impact of Service Quality, Corporate Image and Perceived Value on Brand Loyalty with Presence and Absence of Customer Satisfaction: A Study of four Service Sectors of Pakistan. International Journal of Academic Research in Business and Social Sciences, 8(2) 452–474.
Babaei,M.Masror,F.Shakeri,N.(2019). A qualitative model of sports development for all in Iran by method grand theory. Strategic studies of sport and youth.49.(Persian)
Babaei, M. Mousai,Z . Naqibi,H . (2014). Measuring and ranking the factors affecting the satisfaction of customers of service centers, International Conference on Management, Economics and Industrial Engineering, Tehran, Ide Pardaz Institute of Managers in the capital of Vira.(Persian)
Bahlke, T.Hamidi, M. Guderzi, M. (2008). Investigating factors related to customer satisfaction of private indoor swimming pools Movement. 37(0). 58-49.(Persian)
Caro, L. M., Garcia, J. A. M. (2009). “Consumer satisfaction with a periodic reoccurring sport event and the moderating effect of motivations”. Sport Marketing Quarterly, 16(2. 70-81.
Chalabi, M. Mousavi, S. (2007) "Sociological study of factors affecting happiness at micro and macro levels", Iranian Journal of Sociology, 9(1and2). 34-57.(Persian)
Chuan-Jao, Lin. (2008) Service Quality of the Ocean Sports Clubs and Its Impact on Customer Satisfaction and Customer Loyalty. An applied dissertation project; UNITED STATES SPORTS ACADEMY.
Duncan M, Gary H. (2002). The relationship among service quality, value, satisfaction, and future intentions of customers at an Australian sports and leisure center. Sport Management Review. 5. 25-43.
Greenwell T C. Fink J S. Pastor D L. (2002). Assessing the influence of the physical sport facility and customer satisfaction within the context of the service experience. Sport Management Review. 5.129-140.
Hamidizadeh, M. Ghamkhaori, M. (2009). "Identifying factors affecting customer loyalty based on the model of quick response organizations", Bazargani Research Quarterly. 52( Fall). 187-210.(Persian)
Huang H, Humphreys B. R. (2012). “Sports participation and happiness: Evidence from US micro data”. Journal of Economic Psychology. 33(4).776-93.
Hazarjaribi, J. Austin Afshan, P. (2008). Investigating factors affecting social activity with emphasis on Tehran Province. Applied Sociology. Year 20. Number 1.(Persian)
Hazarjaribi,J . Safari Shali, R. (2009) "Investigation of the concept of social happiness and the factors affecting it (a case study in the central province)", Welfare and Social Development Planning Quarterly2(3).31-72.(Persian)
Helliwell, J., Layard, R., & Sachs, J. (2018). World Happiness Report. New York:Sustainable Development Solutions Network.
Huang H, Humphreys B. R. (2012). “Sports participation and happiness: Evidence from US micro data”. Journal of Economic Psychology. 33(4):776-93.
Hosseini S. Amirnejad ,S.Sarkeshik,M. (2016). Investigating the factors affecting the purchasing behavior of customers of sports venues in the 2nd district of Tehran. New sites in sports management.4(14).23-35.(Persian)
Kashkar, S. Ehsani, M. (2007). Examining the importance of the factors preventing Tehran women from participating in recreational sports according to the variable of individual characteristics. women Studies. 5(2). 113-134.(Persian)
Khademian, T.Faraji, T. (2012). Social factors affecting the social vitality of students. Iranian Journal of Sociological Studies. 19-38.(Persian)
Khodaparast, S. Bakhshalipour, V. Azizi,. B. (2018). The relationship between satisfaction components and service quality with the intention of customers’ future presence in private and government pools. Revista Gestão & Tecnologia, 18(1). 7–31.(Persian)
Kort-Butler, L. A., & Hagewen, K. J. (2012). “School-based extracurricular activity involvement and adolescent self-esteem: A growth-curve analysis”. Journal of Youth and Adolescence, 40(5). 568-581
Koze Chian, H. Gohar Rostami, H. Ehsani, M. (2008). Comparison of customer satisfaction of private and public fitness clubs for men in Tehran. Sports Management. 1. 37-49.(Persian)
Majd Ara, A.(2012). Sports for everyone. Avai Zahoor Publications. 32-36.(Persian)
Memari,J. Abdulahi, M. Asghari, M. (2012). Determining and modeling factors that determine customer satisfaction in private sports-entertainment complexes: path analysis modeling. Journal of Sports Management Studies (Research in Sports Sciences). 5(18). 117- 129.(Persian)
Montesinos-Saura, E., Vegara-Ferri, J. M., Morales-Banos, V., Lopez-Gullon, J. M., Lopez-Sanchez, G. F., & Angosto, S. (2018). Perceived quality, perceived value, and satisfaction and future intentions in participants in swimming crossings. Journal of Physical Education and Sport. 18.13-16.
Nedri, A.Kargar, GH. Honari, H. Goharipour, M. (2008). Identifying related factors (manpower and monitoring and evaluation) with the productivity of sports facilities in Lorestan province. 7th International Conference on Physical Education and Sports Sciences; Tehran.
Nik A. N. R., Syed Abdullah, S. L., Muhamad Noor, S., Mohamed Kassim, K., & Ali Akbar, Y. A. (2018). The Dimensions of Islamic Restaurant Image and Its Influence on Customer Satisfaction. International Journal of Supply Chain Management, 7(3). 251–260.
Ozgener, Ş. İraz, R. (2006). Customer relationship management in small–medium enterprises: The case of Turkish tourism industry. Tourism Management, 27(6.56- 63.
Rabbani,R; Rabbani, A.Abedi, M.Ganji, M. (2017) "Culture and happiness: a theoretical and experimental approach in the daily life of household heads in Isfahan city", Cultural Studies and Communication Quarterly. 3(8). 41-78.(Persian)
Rafiyan, M. Khodaei, Z. (2008). Investigating indicators and criteria affecting citizens' satisfaction with urban public spaces. Strategist magazine, (53) 18, (special cultural and social studies. 227-248.(Persian)
Rezaei Kohn, S. (2007). Customers' expectations of the quality of services of physical fitness centers in Mashhad. Master's thesis of the Faculty of Physical Education, Ferdowsi University of Mashhad.. 35-36.(Persian)
Robinson, L. (2006). Customer Expectations of Sport Organization. European Sport Management Quality. (6). 64-67.
Salamat, N. Farahani, A.Gudarzi, M. (1391). Studying the satisfaction of the athletes of private and two-way gyms in Gorgan city, sports management studies. 16.(Persian)
Sayah,MDehkhoda,.M .Arabameri,E, .Bigdeli, M. (2005). Investigating the safety status of sports facilities in Kashan city. Proceedings of the first conference of citizen sports.(Persian)
Sharifzadeh,H. Mir Mohammad Tabar, A. Adlipour, S. (2017). Investigating factors affecting social vitality in Iran; A meta-analysis of existing research. Culture Strategy, 10(40). 159-180.(Persian)
Veenhoven, R. (1988). The utility of happiness. Social Indicators Research. 20.254-333
Wu, C. M. (2005). A Survey of Quality of Service, Satisfaction, and Loyalty in Members of Fitness Center-An Example of Ebullient Fitness Center (Doctoral dissertation, Master Dissertation, Taipei Physical Education College, Taipei, Taiwan)
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Abbasi Nasab, A (2017). Investigating the relationship between social vitality and public sports with order and social security, Khuzestan Police Science Quarterly.6(18). 151-182.(Persian)
Akbarzadeh, F. (2010). Investigating sociological factors affecting the happiness of young people in Babolsar city, Mazandaran University Master's thesis.(Persian)
Aminuddin Y, Lee H. (2008). Spectator perceptions of physical facility and team quality: A study of Malaysia super league soccer match. Research Journal of Interntioal Studies. 8: 132-140.
Ashraf, S., Ilyas, R., Imtiaz, M. Ahmad, S. (2019). Impact of Service Quality, Corporate Image and Perceived Value on Brand Loyalty with Presence and Absence of Customer Satisfaction: A Study of four Service Sectors of Pakistan. International Journal of Academic Research in Business and Social Sciences, 8(2) 452–474.
Babaei,M.Masror,F.Shakeri,N.(2019). A qualitative model of sports development for all in Iran by method grand theory. Strategic studies of sport and youth.49.(Persian)
Babaei, M. Mousai,Z . Naqibi,H . (2014). Measuring and ranking the factors affecting the satisfaction of customers of service centers, International Conference on Management, Economics and Industrial Engineering, Tehran, Ide Pardaz Institute of Managers in the capital of Vira.(Persian)
Bahlke, T.Hamidi, M. Guderzi, M. (2008). Investigating factors related to customer satisfaction of private indoor swimming pools Movement. 37(0). 58-49.(Persian)
Caro, L. M., Garcia, J. A. M. (2009). “Consumer satisfaction with a periodic reoccurring sport event and the moderating effect of motivations”. Sport Marketing Quarterly, 16(2. 70-81.
Chalabi, M. Mousavi, S. (2007) "Sociological study of factors affecting happiness at micro and macro levels", Iranian Journal of Sociology, 9(1and2). 34-57.(Persian)
Chuan-Jao, Lin. (2008) Service Quality of the Ocean Sports Clubs and Its Impact on Customer Satisfaction and Customer Loyalty. An applied dissertation project; UNITED STATES SPORTS ACADEMY.
Duncan M, Gary H. (2002). The relationship among service quality, value, satisfaction, and future intentions of customers at an Australian sports and leisure center. Sport Management Review. 5. 25-43.
Greenwell T C. Fink J S. Pastor D L. (2002). Assessing the influence of the physical sport facility and customer satisfaction within the context of the service experience. Sport Management Review. 5.129-140.
Hamidizadeh, M. Ghamkhaori, M. (2009). "Identifying factors affecting customer loyalty based on the model of quick response organizations", Bazargani Research Quarterly. 52( Fall). 187-210.(Persian)
Huang H, Humphreys B. R. (2012). “Sports participation and happiness: Evidence from US micro data”. Journal of Economic Psychology. 33(4).776-93.
Hazarjaribi, J. Austin Afshan, P. (2008). Investigating factors affecting social activity with emphasis on Tehran Province. Applied Sociology. Year 20. Number 1.(Persian)
Hazarjaribi,J . Safari Shali, R. (2009) "Investigation of the concept of social happiness and the factors affecting it (a case study in the central province)", Welfare and Social Development Planning Quarterly2(3).31-72.(Persian)
Helliwell, J., Layard, R., & Sachs, J. (2018). World Happiness Report. New York:Sustainable Development Solutions Network.
Huang H, Humphreys B. R. (2012). “Sports participation and happiness: Evidence from US micro data”. Journal of Economic Psychology. 33(4):776-93.
Hosseini S. Amirnejad ,S.Sarkeshik,M. (2016). Investigating the factors affecting the purchasing behavior of customers of sports venues in the 2nd district of Tehran. New sites in sports management.4(14).23-35.(Persian)
Kashkar, S. Ehsani, M. (2007). Examining the importance of the factors preventing Tehran women from participating in recreational sports according to the variable of individual characteristics. women Studies. 5(2). 113-134.(Persian)
Khademian, T.Faraji, T. (2012). Social factors affecting the social vitality of students. Iranian Journal of Sociological Studies. 19-38.(Persian)
Khodaparast, S. Bakhshalipour, V. Azizi,. B. (2018). The relationship between satisfaction components and service quality with the intention of customers’ future presence in private and government pools. Revista Gestão & Tecnologia, 18(1). 7–31.(Persian)
Kort-Butler, L. A., & Hagewen, K. J. (2012). “School-based extracurricular activity involvement and adolescent self-esteem: A growth-curve analysis”. Journal of Youth and Adolescence, 40(5). 568-581
Koze Chian, H. Gohar Rostami, H. Ehsani, M. (2008). Comparison of customer satisfaction of private and public fitness clubs for men in Tehran. Sports Management. 1. 37-49.(Persian)
Majd Ara, A.(2012). Sports for everyone. Avai Zahoor Publications. 32-36.(Persian)
Memari,J. Abdulahi, M. Asghari, M. (2012). Determining and modeling factors that determine customer satisfaction in private sports-entertainment complexes: path analysis modeling. Journal of Sports Management Studies (Research in Sports Sciences). 5(18). 117- 129.(Persian)
Montesinos-Saura, E., Vegara-Ferri, J. M., Morales-Banos, V., Lopez-Gullon, J. M., Lopez-Sanchez, G. F., & Angosto, S. (2018). Perceived quality, perceived value, and satisfaction and future intentions in participants in swimming crossings. Journal of Physical Education and Sport. 18.13-16.
Nedri, A.Kargar, GH. Honari, H. Goharipour, M. (2008). Identifying related factors (manpower and monitoring and evaluation) with the productivity of sports facilities in Lorestan province. 7th International Conference on Physical Education and Sports Sciences; Tehran.
Nik A. N. R., Syed Abdullah, S. L., Muhamad Noor, S., Mohamed Kassim, K., & Ali Akbar, Y. A. (2018). The Dimensions of Islamic Restaurant Image and Its Influence on Customer Satisfaction. International Journal of Supply Chain Management, 7(3). 251–260.
Ozgener, Ş. İraz, R. (2006). Customer relationship management in small–medium enterprises: The case of Turkish tourism industry. Tourism Management, 27(6.56- 63.
Rabbani,R; Rabbani, A.Abedi, M.Ganji, M. (2017) "Culture and happiness: a theoretical and experimental approach in the daily life of household heads in Isfahan city", Cultural Studies and Communication Quarterly. 3(8). 41-78.(Persian)
Rafiyan, M. Khodaei, Z. (2008). Investigating indicators and criteria affecting citizens' satisfaction with urban public spaces. Strategist magazine, (53) 18, (special cultural and social studies. 227-248.(Persian)
Rezaei Kohn, S. (2007). Customers' expectations of the quality of services of physical fitness centers in Mashhad. Master's thesis of the Faculty of Physical Education, Ferdowsi University of Mashhad.. 35-36.(Persian)
Robinson, L. (2006). Customer Expectations of Sport Organization. European Sport Management Quality. (6). 64-67.
Salamat, N. Farahani, A.Gudarzi, M. (1391). Studying the satisfaction of the athletes of private and two-way gyms in Gorgan city, sports management studies. 16.(Persian)
Sayah,MDehkhoda,.M .Arabameri,E, .Bigdeli, M. (2005). Investigating the safety status of sports facilities in Kashan city. Proceedings of the first conference of citizen sports.(Persian)
Sharifzadeh,H. Mir Mohammad Tabar, A. Adlipour, S. (2017). Investigating factors affecting social vitality in Iran; A meta-analysis of existing research. Culture Strategy, 10(40). 159-180.(Persian)
Veenhoven, R. (1988). The utility of happiness. Social Indicators Research. 20.254-333
Wu, C. M. (2005). A Survey of Quality of Service, Satisfaction, and Loyalty in Members of Fitness Center-An Example of Ebullient Fitness Center (Doctoral dissertation, Master Dissertation, Taipei Physical Education College, Taipei, Taiwan)
