تاثیر استراتژی های پیشگیرانه کاهش ریسک بر عملکرد شرکت از طریق عملکرد مدیریت ریسک زنجیره تامین با نقش میانجی فرهنگ مدیریت ریسک (مورد مطالعه: هتل های 4 و 5 ستاره شهر مشهد مقدس)
الموضوعات : پژوهش های مدیریت راهبردیسید مرتضی غیور 1 , لاله اکبری سلطان آبادی 2 , احمد ناطق گلستان 3 , ناصر زینبی 4
1 - استادیار، دانشکده مدیریت و حسابداری، دانشگاه بین المللی امام رضا (ع) مشهد، ایران
2 - دانش آموخته کارشناسی ارشد بازاریابی، دانشگاه بین المللی امام رضا (ع)،مشهد، ایران
3 - استادیار گروه مدیریت، واحد مشهد، دانشگاه آزاد اسلامی، مشهد، ایران
4 - دانشجوی دکتری حسابداری، واحد قائنات، دانشگاه آزاد اسلامی،قائنات، ایران
الکلمات المفتاحية: استراتژی های پیشگیرانه کاهش ریسک, مدیریت ریسک, زنجیره تامین, عملکرد شرکت, فرهنگ مدیریت ريسک,
ملخص المقالة :
هدف از پژوهش حاضر بررسی تأثیر استراتژی های پیشگیرانه کاهش ریسک بر عملکرد شرکت از طریق عملکرد مدیریت ریسک زنجیره تامین با نقش تعدیل گری فرهنگ مدیریت ریسک در هتل های ۴ و ۵ ستاره مشهد می باشد. یکی از اقدامات مناسب جهت کاهش ریسک استفاده از استراتژی های پیشگیرانه است که می‌تواند از ضرر و زیان های احتمالی جلوگیری کند. لذا مدیران سازمان ها از جمله هتل ها با توجه کردن به این موضوع می‌توانند عملکرد زنجیره تأمین خود را مدیریت کرده و تأثیر مثبتی بر روی عملکرد هتل داشته باشند. پژوهش حاضر از لحاظ هدف کاربردی و از لحاظ شیوه اجرا توصیفی-همبستگی می باشد که جامعه آماری آن 125 نفر از مدیران و سرپرستان هتل های ۴و ۵ ستاره مشهد هستند. حجم نمونه آماری نیز با روش نمونه گیری غیر احتمالی در دسترس بر اساس فرمول کوکران ۹۷ نفر است اما جهت اطمینان از بازگشت تعداد پرسشنامه های مورد نیاز بین ۱۲۰ نفر تماماً توزیع شد که از این تعداد ۱۰۵ پرسشنامه جمع آوری و مورد ارزیابی و اندازه گیری قرار گرفتند. ابزار گردآوری داده ها پرسشنامه مبتنی بر پژوهش ساگلام و همکاران شامل4 متغیر، استراتژی های پیشگیرانه کاهش ریسک، فرهنگ مدیریت ریسک زنجیره تامین، عملکرد مدیریت ریسک زنجیره تامین و عملکرد سازمان می باشد. روایی پرسشنامه از طریق روایی صوری و محتوایی و در قسمت کمی، تحلیل عاملی تاییدی، همگرا و واگرا و پایایی آن از طریق آلفای کرونباخ و پایایی ترکیبی مورد تایید قرار گرفت. برای آزمون فرضیه های پژوهش از روش حداقل مربعات جزئی و نرم افزار آماری Smart PLS 4 استفاده شد. نتایج به دست آمده نشان می دهد که انعطاف‌پذیری و تاب آوری زنجیره تأمین برعملکرد مدیریت ریسک زنجیره تامین در هتل های ۴و۵ ستاره شهر مشهد به طور معناداری تأثیر گذار است. اما پاسخگویی زنجیره تأمین بر عملکرد مدیریت ریسک زنجیره تامین در هتل های ۴و۵ ستاره شهر مشهد تأثیر گذار نیست. و عملکرد مدیریت ریسک زنجیره تامین بر عملکرد هتل های ۴و۵ ستاره شهر مشهد نیز تأثیر گذار بوده و جالب توجه است که فرهنگ مدیریت ريسک تأثیر انعطاف‌پذیری، پاسخگویی و تاب آوری برعملکرد مدیریت ریسک زنجیره تامین را در هتل های ۴ و ۵ ستاره شهر مشهد را تعدیل نمی کند.
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