ارائه مدلی مناسب برای خدمت محوری در دانشگاه ها و موسسات آموزش عالی
الموضوعات :
صغری افکانه
1
(عضو هیات علمی دانشگاه رودهن و دانشجوی دوره دکتری تخصصی مدیریت آموزشی دانشگاه آزاد اسلامی علوم و تحقیقات تهران)
پریوش جعفری
2
(عضو هیات علمی دانشیار دانشگاه علوم و تحقیقات دانشگاه ازاد اسلامی تهران)
حسن پاشا شریفی
3
(عضو هیات علمی و استاد دانشگاه آزاد اسلامی واحد رودهن)
نادر قورچیان
4
(عضو هیات علمی و استاد دانشگاه علوم و تحقیقات دانشگاه آزاد اسلامی تهران)
الکلمات المفتاحية: خدمت محوری, رهبری خدمت, کیفیت خدمت, یادگیری خدمت, جو خدمت مدیریت مشتریان,
ملخص المقالة :
هدف اصلی این پژوهش، شناسایی و تعیین مولفه های خدمت محوری در دانشگاه ها و مراکز آموزش عالی به منظور ارائه یک مدل مفهومی مناسب برای خدمت محوری و توسعه مبانی نظری آن بوده است . این پژوهش، ازنوع پژوهش های کاربردی و روش به کار گرفته شده در آن پیمایشی بوده ؛ جامعه پژوهش شامل دانشجویان دوره دکتری و اعضای هیات علمی دانشگاه های آزاد اسلامی شهر تهران بوده که از میان آن ها 500 نفر از طریق فرمول حجم نمونه منطبق با متغیرهای کمی محاسبه گردید و نمونه ها از طریق روش نمونه گیری تصادفی خوشه ای –طبقه ای انتخاب شدند .ابزار این پژوهش، پرسشنامه محقق ساخته ای مشتمل بر 74 گویه بوده و روش تحلیل داده ها با استفاده تکنیک معادلات ساختاری و تحلیل عامل انجام شد .نتایج و یافته های این پژوهش نشان داد که مقوله ها و ابعاد اساسی این پژوهش یعنی کیفیت خدمت محور، رهبری خدمت محور ، جو سازمانی خدمت محور ، یادگیری خدمت محور و مدیریت مشتریان خدمت محور در وضعیت مطلوبی (نمره 2.48 از میانگین 3) قرار ندارد و دیدگاه جامعه آماری این بود (4.6 از میانگین 3) که برای استقرار خدمت محوری و رسیدن به شرایط مطلوب ،مقوله های مورد اشاره می توانند به عنوان یک مدل مفهومی در ترسیم ارتقای خدمت محوری دانشگاه ها موثر باشند.
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