طراحی مدل پارادایمی رفتار سرمایه‌گذاران در بازار سرمایه با تأکید بر شاخص‌های بومی

الموضوعات :

مرتضی مریمی یعقوبیان ¹ , علی نجفی مقدم ² , فریده حق شناس کاشانی ³ , بیتا نصرالهی ⁴

1 - گروه مدیریت و اقتصاد، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
2 - گروه حسابداری، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران.
3 - گروه مدیریت، واحد تهران مرکز ، دانشگاه آزاد اسلامی، تهران، ایران.
4 - گروه روانشناسی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.

تاريخ الإرسال : 08 الإثنين , رجب, 1444 تاريخ التأكيد : 09 الإثنين , ذو القعدة, 1444 تاريخ الإصدار : 07 الأربعاء , صفر, 1445

الکلمات المفتاحية: مدل پارادایمی, الگوی بومی, رفتار سرمایه‌گذاران,

ملخص المقالة :

هدف: هدف کلی این پژوهش ارائه الگویی برای تبیین رفتار سرمایه‌گذاران حقیقی در بازار سرمایه ایران با تأکید بر شاخص های بومی می باشد.روش‌شناسی پژوهش: این پژوهش از نوع کاربردی و به‌صورت کیفی و با تکنیک تئوری داده‌بنیاد انجام شده است. داده ها از طریق مصاحبه نیمه‌ساختاریافته جمع‌ آوری گردید و نمونه‌گیری نظری تا رسیدن به اشباع مقوله ها ادامه یافت. سپس بر اساس رویکرد نظام‌مند نظریه‌ای استراوس و کوربین در سه گام اصلی کدگذاری باز، کدگذاری محوری و کدگذاری گزینشی مدل پارادایمی رفتار سرمایه‌گذاران با تأکید شاخص های بومی ارائه گردید.یافته‌ها: یافته ها نشان داد که مقوله محوری مدل پارادایمی و شرایط علّی مؤثر بر رفتار سرمایه‌گذاران، با لحاظ عوامل زمینه‌ای و دخیل در دو گروه عمده عوامل رفتاری و روان‌شناختی و عوامل جمعیت‌شناسی قرار می گیرد که عوامل رفتاری و روان‌شناختی 19 مقوله و عوامل جمعیت‌شناختی 5 مقوله است که دارای بیشترین اهمیت بر رفتار سرمایه‌گذاران می‌باشد. اصالت / ارزش‌افزوده علمی: در بسیاری از مطالعات تنها به جنبه نیمه‌آگاه ذهن و با تجهیزات پزشکی پرداخته شده است. درحالی‌که در این پژوهش جنبه‌های آگاه و هوشیار ذهن سرمایه‌گذاران مورد تجزیه‌وتحلیل قرار گرفته است.

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