طراحی مدل پارادایمی رفتار سرمایه‌گذاران در بازار سرمایه با تأکید بر شاخص‌های بومی

محورهای موضوعی : سرمایه‌گذاری

مرتضی مریمی یعقوبیان ¹ , علی نجفی مقدم ² , فریده حق شناس کاشانی ³ , بیتا نصرالهی ⁴

1 - گروه مدیریت و اقتصاد، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
2 - گروه حسابداری، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران.
3 - گروه مدیریت، واحد تهران مرکز ، دانشگاه آزاد اسلامی، تهران، ایران.
4 - گروه روانشناسی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.

تاریخ دریافت : 1401/11/10 تاریخ پذیرش : 1402/03/08 تاریخ انتشار : 1402/06/01

کلید واژه: مدل پارادایمی, الگوی بومی, رفتار سرمایه‌گذاران,

چکیده مقاله :

هدف: هدف کلی این پژوهش ارائه الگویی برای تبیین رفتار سرمایه‌گذاران حقیقی در بازار سرمایه ایران با تأکید بر شاخص های بومی می باشد.روش‌شناسی پژوهش: این پژوهش از نوع کاربردی و به‌صورت کیفی و با تکنیک تئوری داده‌بنیاد انجام شده است. داده ها از طریق مصاحبه نیمه‌ساختاریافته جمع‌ آوری گردید و نمونه‌گیری نظری تا رسیدن به اشباع مقوله ها ادامه یافت. سپس بر اساس رویکرد نظام‌مند نظریه‌ای استراوس و کوربین در سه گام اصلی کدگذاری باز، کدگذاری محوری و کدگذاری گزینشی مدل پارادایمی رفتار سرمایه‌گذاران با تأکید شاخص های بومی ارائه گردید.یافته‌ها: یافته ها نشان داد که مقوله محوری مدل پارادایمی و شرایط علّی مؤثر بر رفتار سرمایه‌گذاران، با لحاظ عوامل زمینه‌ای و دخیل در دو گروه عمده عوامل رفتاری و روان‌شناختی و عوامل جمعیت‌شناسی قرار می گیرد که عوامل رفتاری و روان‌شناختی 19 مقوله و عوامل جمعیت‌شناختی 5 مقوله است که دارای بیشترین اهمیت بر رفتار سرمایه‌گذاران می‌باشد. اصالت / ارزش‌افزوده علمی: در بسیاری از مطالعات تنها به جنبه نیمه‌آگاه ذهن و با تجهیزات پزشکی پرداخته شده است. درحالی‌که در این پژوهش جنبه‌های آگاه و هوشیار ذهن سرمایه‌گذاران مورد تجزیه‌وتحلیل قرار گرفته است.

چکیده انگلیسی:

Purpose: The general goal of this research is to provide a model to explain the behavior of real investors in the Iranian capital market with an emphasis on local indicators.Methodology: The research is done using applied and qualitative method based on grounded data theory technique. Data were collected through semi-structured interviews and theoretical sampling continued until the categories were saturated. Then, based on the theoretical systematic approach of Strauss and Corbin in the three main steps of open, central and selective coding, the paradigm model of investors' behavior was presented with emphasis on local indicators.Findings: The findings showed that the central category of the paradigm model and the causal conditions affecting the behavior of investors, in terms of background and involved factors, are placed in two main groups: behavioral-psychological and demographic factors, which are 19 categories of behavioral and psychological factors and demographic factors. 5 categories have the most importance on the behavior of investors.Originality / Value: In many studies, only the semi-conscious aspect of the mind and with medical equipment has been addressed. While in this study, the conscious and alert aspects of investors' minds have been analyzed.

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