Translation and Localization: Analyzing Localization of Computer Games in Persian Translation Versions

Subject Areas : All areas of language and translation

Neda Fatehi Rad ¹ ( Assistant Professor of TEFL, Department of English Language, Kerman Branch, Islamic Azad University, Kerman, Iran )
Azar Bagheri Masoudzade ² ( Ph.D. in TEFL, Department of English Language, Qeshm Branch, Islamic Azad University, Qeshm, Iran )

Received: 2021-06-29 Accepted : 2021-06-29 Published : 2021-04-01

Keywords: Localization, Computer Games, Audiovisual translation, Game Localization,

Abstract :

The present study explored localization of computer games in Persian translation versions. Also, it investigated the applied strategies by Iranian translators in localization of computer games. Also, it found the shortcomings of the translation regarding localization. The corpus was composed of five computer games. The data of this project were collected and evaluated based on Tomaszkiewicz's (1993) model. After that, all the data were collected by the researcher and processed through SPSS software. This study indicated that there was a very significant difference between the frequencies of the applied strategies. That is to say, the most frequently used strategy was "literal translation", while the least frequent ones identified as "omission" and "borrowing". However, "Replacement of the cultural term with deictic" avoided in transactions of the games since it cannot make a natural and acceptable translation.

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