اعتبار سنجی مدل مدیریت هویت یابی کارکنان در بانک های ایران (مورد مطالعه: کارکنان بانک سپه)
محورهای موضوعی : مدیریتایمان کریمی 1 , مرتضی موسی خانی 2 * , مجتبی کیائی 3
1 - دانشکده مدیریت و اقتصاد، واحد علوم و تحقیقات ، دانشگاه آزاد، تهران،ایران
2 - رییس دانشگاه قزوین
3 - گروه مدیریت دولتی، دانشکده مدیریت و اقتصاد، واحد علوم تحقیقات، دانشگاه آزاد اسلامی، تهران ، ایران
کلید واژه: مدیریت , هویت یابی کارکنان , بانک,
چکیده مقاله :
بسیاری از اندیشمندان معتقدند هر چقدر کارکنان نسبت به سازمان احساس هویت بیشتری داشته باشند، بیشتر خود را به اهداف سازمان پایبند دانسته و تلاش و مشارکت بیشتری در قبال آن خواهند داشت. در این راستا این پژوهش با هدف اعتبار سنجی مدل مدیریت هویت یابی کارکنان در بانک های ایران انجام شد. این پژوهش از منظر نوع، توصیفی و از منظر نتیجه کاربردی می باشد. به منظور جمع آوری اطلاعات و اعتبار سنجی مدل از روش مدل یابی معادلات ساختاری و همچنین پرسشنامه استفاده گردید. در تجزیه و تحلیل داده های کمی از 381 پرسشنامه و نرم افزارهای spss و pls استفاده شد. همچنین بر اساس آزمون آلفای کرونباخ پایایی سوالات مورد بررسی و تایید قرار گرفته پس از آن با استفاده از آزمون کولموگروف-اسمیرنوف، نرمال بودن توزیع داده‌ها آزمون گردید و در نهایت به وسیله تحلیل عاملی تاییدی، روابط متغیر‌ها مورد ارزیابی واقع شده و مدل پژوهش اعتبار سنجی گردید. نتايج نشان داد مدیریت منابع انسانی، عوامل سازمانی و عوامل شخص(فردی)، بر هویت‌یابی تاثیر داشته و از این طریق سبب ارتقا سطح توسعه سازمانی، مدیریت هویت‌یابی و عزت نفس سازمانی کارکنان می‌گردد
Many scholars believe that the more employees feel a sense of identity with the organization, the more committed they will be to the organization's goals and the more effort and participation they will have in it. In this regard, this research was conducted with the aim of validating the employee identity management model in Iranian banks. This research is descriptive in terms of type and applied in terms of results. In order to collect information and validate the model, structural equation modeling and questionnaires were used. In quantitative data analysis, 381 questionnaires and SPSS and PLS software were used. Also, the reliability of the questions was examined and confirmed based on the Cronbach's alpha test, after which the normality of the data distribution was tested using the Kolmogorov-Smirnov test, and finally, the relationships between the variables were evaluated using confirmatory factor analysis and the research model was validated. The results showed that human resource management, organizational factors and personal factors (individual) have an impact on identification and thus improve the level of organizational development, identification management and organizational self-esteem of employees.
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