تأثیر نیاز به شناخت، انگیزۀ خودافزایی و گرایش به یادگیری بر خلاقیت کارمندان فروش
محورهای موضوعی : تربیتی
بیژن عبداللهی
1
(عضو هیأت علمی گروه مدیریت دانشگاه خوارزمی)
سعید رضایی
2
(دانشجوی دکتری مدیریت منابع انسانی، دانشگاه خوارزمی)
کلید واژه: انگیزه یا میل به خودافزایی, خلاقیت کارکنان, گرایش به یادگیری, نیاز به شناخت,
چکیده مقاله :
خلاقیت یکی از عوامل بسیار مهم تأثیرگذار بر عملکرد کارکنان است. هدف از این پژوهش، بررسی تأثیر سه ویژگی فردی نیاز به شناخت، انگیزه خودافزایی و گرایش به یادگیری بر خلاقیت کارکنان فروش بود. طرح پژوهش از نوع توصیفی ـ همبستگی بود. جامعۀ آماری این پژوهش کارکنان فروش شرکت‌های صنایع غذایی مستقر در شهرکهای صنعتی استان مازندران بودند. نمونه شامل کلیه اعضای جامعه به تعداد 269 کارمند فروش بود. ابزار مورد استفاده جهت گردآوری داده‌ها، پرسشنامه‌های نیاز به شناخت (کاسیوپو و همکاران، 1996)، میل به خودافزایی (یون و همکاران، 2007)، گرایش به یادگیری (الیوت و چرچ، 1997) و (خلاقیت ژو و جرج، 2001) بود. تحلیل داده‌ها از طریق ضریب همبستگی پیرسون و تحلیل مسیر با استفاده از نرم‌افزارهای SPSSS و LISPERL انجام شد. یافته‌های پژوهش بیانگر تأثیر مثبت و معنادار نیاز به شناخت بر خلاقیت فردی (01/0P < )، انگیزه خودافزایی بر خلاقیت فردی (01/0P < ) بود. بالاخره، گرایش به یادگیری بر خلاقیت فردی تأثیر مثبت دارد (01/0P < ). براساس یافته‌های این پژوهش می‌توان چنین نتیجه‌گیری کرد آن دسته از کارمندان فروش که نیاز به شناخت، میل به خودافزایی و گرایش به یادگیری بیشتری دارند خلاقیت بیشتری نسبت به سایر کارمندان فروش خواهند داشت.
Employee's creativity is one of the most important factors affecting employees' performance. The aim of the present research was to investigate the effect of three personal characteristics of. need for cognition, self-enhancement motive, and learning orientation on sale employees' creativity. The research employed a descriptive design. The research population consisted of Sale employees of food companies located in industrial areas of Mazandaran provine. The sample included all the population members (269 sale employees). To gather the data, Need for Cognition (Cacioppo et al., 1996), Self-Enhancement Motive (Yun et al., 2007), Learning Orientation (Elliot and Church, 1997) and Creativity (Zhou and George, 2001) questionnaires were used. Pearson correlation coefficient and path analysis were used for data analysis by using SPSS and LISREL softwares. Results of the study indicated the significant positive effect of need for cognition on creativity (P
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