پیشرانهای ائتلافسازی بینالمللی در کُشتی با تأکید بر ظرفیتهای رسانهای
محورهای موضوعی : نوآوری در مدیریت ورزشیمحمد شیخ فخرالدینی 1 , مینا حکاک زاده 2 , محسن منوچهری نژاد 3
1 - دانشجوی دکترای مدیریت ورزشی، واحد کرمان، دانشگاه آزاد اسلامی، کرمان، ایران
2 - استادیار گروه تربیت بدنی، واحد کرمان، دانشگاه آزاد اسلامی، کرمان، ایران
3 - استادیار مدیریت ورزشی، واحد تهران، دانشگاه فرهنگیان، تهران، ایران
کلید واژه: ائتلافسازی, کُشتی, روابط بینالمللی, دیپلماسی سیاسی.,
چکیده مقاله :
پژوهش حاضر باهدف پیشرانهای ائتلافسازی بینالمللی در کُشتی با تأکید بر ظرفیتهای رسانهای اجرا گردید. روش پژوهش از نوع آمیخته (کیفی-کمی) بود که بخش کیفی آن بهصورت تحلیل مضامین انجام گردید. جامعة آماری شامل افراد آگاه به موضوع پژوهش بودند که برحسب انتخاب هدفمند، تعداد 14 نفر بهعنوان نمونه مشخص گردیدند. ابزار پژوهش شامل مصاحبه¬های نیمه-ساختارمند و پرسش¬نامه محقق¬ساخته¬ بود. روایی محتوایی این پرسش¬نامه با استفاده ازنظر اساتید دانشگاهی و روایی سازه آن بهوسیله روش تحلیل عاملی موردبررسی قرار گرفت. پایایی این پرسش¬نامه پس از محاسبه آلفای کرونباخ میزان 0/82 مشخص گردید. در بخش کیفی جهت بررسی روایی از قابلیت باور¬پذیری، انتقال¬پذیری و تایید¬پذیری و همچنین جهت بررسی پایایی از کمیته¬های تخصصی استفاده گردید. بهمنظور تجزیه¬و¬تحلیل داده¬ها از کدگذاری و روش معادلات ¬ساختاری استفاده گردید. تمامی روند تجزیه و تحلیل داده¬ها در نرمافزارهای اس¬پی¬اس¬اس، پی¬ال¬اس و مکس¬کیو¬دی¬ای انجام گرفت. مطابق با نتایج بخش کیفی پژوهش، مشخص گردید که شناسایی پیشرانهای ائتلافسازی بینالمللی در کُشتی با تأکید بر ظرفیتهای رسانهای شامل 15 پیشران میباشد. مطابق با نتایج مشخص گردید که پیشران¬های تنظیم مجدد و هدایت افکار عمومی در کُشتی، همافزایی رسانه و روابط عمومی جهت ایجاد بستر یکپارچه در حوزه کُشتی، چهرهسازی بینالمللی در فضای مجازی، تبادلات رسانهای در مسیر منافع مشترک در کُشتی و شبکهسازی در ورزش کُشتی بهعنوان پیشران¬های علی مشخص گردید. به عبارتی این مسئله اهمیت توجه به پیشران¬ها میتواند منجر به شکلگیری بستری در جهت ائتلافسازی بینالمللی در کُشتی گردد.
The current research was carried out with the aim of the drivers of international coalition building in wrestling with an emphasis on media capacities. The research method was of a mixed type (qualitative-quantitative) and the qualitative part was done in the form of theme analysis. The statistical population included people who were aware of the subject of the research, and according to the purposeful selection, the number of 14 people was determined as a sample. The research tools included semi-structured interviews and a researcher-made questionnaire. The content validity of this questionnaire was examined using the opinion of university professors and its construct validity was examined using the factor analysis method. After calculating Cronbach's alpha, the reliability of this questionnaire was determined to be 0.82. In the qualitative section, to check the validity of believability, transferability and verifiability, as well as to check the reliability, specialized committees were used. In order to analyze the data, coding and structural equation method were used. All the process of data analysis was done in SPSS, PLS and MaxQ-DI software. According to the results of the qualitative part of the research, it was found that the identification of drivers of international coalition building in wrestling with emphasis on media capacities includes 15 drivers. According to the results, it was determined that the drivers of resetting and guiding public opinion in wrestling, the synergy of media and public relations to create a unified platform in the field of wrestling, international face building in the virtual space, media exchanges in the path of common interests in wrestling and networking in the sport of wrestling. It was identified as the causal drivers. In other words, this issue of the importance of paying attention to the drivers can lead to the formation of a platform for international coalition building in wrestling.
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