List of Articles Open Access Article Abstract Page Full-Text 1 - Understanding the Shift: ChatGPT and its Effects on Traditional Online Purchase Determinants Open Access Article Abstract Page Full-Text 2 - Effective Environmental Factors On Moral Marketing In Pharmaceutical Industry Open Access Article Abstract Page Full-Text 3 - An Empirical Study on Critical Success Factors of TQM in Banking Industry Open Access Article Abstract Page Full-Text 4 - The Effect of Service Recovery on Guest Satisfaction in Iran's Hospitality Industry (Providing an Operational Solution) Open Access Article Abstract Page Full-Text 5 - The Relationship Between RiskTaking and Comparability of Financial Statements With an Emphasis on the Characteristics of Ownership, Structure and Financial Security of Banks Admitted to the Tehran Stock Exchange. Open Access Article Abstract Page Full-Text 6 - The Effect of Internet Banking on Financial Inclusion: The Case of Commercial Banks in Jimma Zone, Ethiopia