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  • List of Articles


      • Open Access Article

        1 - Investigating the Effect of Auditors' Behavior Biases on Decision Making and Errors within Capital Market, with Emphasis on Auditor's Personal and General Characteristics
        bakhtyar ashrafi zohre hajiha reza tehrani
        Behavioral biases are defined as systematic errors in judgment. researchers have identified and presented a long list of types of behavioral biases. recent studies have introduced more than fifty types of known behavioral biases about investors, while many behavioral bi More
        Behavioral biases are defined as systematic errors in judgment. researchers have identified and presented a long list of types of behavioral biases. recent studies have introduced more than fifty types of known behavioral biases about investors, while many behavioral biases have not yet been clearly identified. This study used a combined quantitative and qualitative method to present the research model. Based on the capital market’s nature, accountants and auditory information is provided by an effective influence of personal decisions and market results, derived systematically by information structure and market participants’ features. Auditors’ choices are influenced by perception, judgment and decision options processes, which may affect auditing errors. The study's purpose is to investigate auditors’ different biases and decision-making factors on errors based on a cognitive approach in the capital market. The model’s objective is practical and based on a descriptive-analytical methodology. The statistical population of the study includes all certified auditors of Iran's Securities and Exchange Organization, who were provided with the researcher-made questionnaires with valid narration and reliability. The collected data were analyzed by AMOS software. The findings indicate that components of the cognitive bias are predictable by auditors’ errors based on the priority level and maximum influences, including mental accounting bias, availability bias, heuristic bias, and ambiguity aversion bias. Also, components of decision-making are predictable by auditors’ errors based on the priority level and maximum influences, including decision case, job experience, decision-making situation, and individual features. Manuscript profile
      • Open Access Article

        2 - Shoppers in Emerging Market: Shopper Typology Based on Shopping Motivations
        milad bakhshi Kambiz Heidarzadeh Hanzaee Mirahmad Amirshahi Rouhollah Zaboli
        The background indicates that most of the shopper typology studies are based on their motivations in Western countries, and few studies have been carried out in emerging markets. In this study, we identify the type of FMCG shoppers based on their shopping motivations in More
        The background indicates that most of the shopper typology studies are based on their motivations in Western countries, and few studies have been carried out in emerging markets. In this study, we identify the type of FMCG shoppers based on their shopping motivations in an emerging market.The research methods indicate that 14 deep interviews with a phenomenological approach to collect data. The data collected has been analyzed with thematic analysis and with Max QDA software.The results indicate that four types of shoppers have been identified, which are: Variety-Environment Shoppers, Environment shoppers, Service-convenience shoppers, and price shoppers.The conclusion indicates that this study has identified the types of shoppers based on their motivations in an emerging market. The motivations related to environmental factors are prominent in the context of the study, so the motivations related to the environment have a significant impact on two types of shoppers. The study also provides good insights for emerging market retail managers about the types of shoppers. Manuscript profile
      • Open Access Article

        3 - Measuring and Explaining the Relationship Between Financial Development, Innovation, and Economic Growth
        Omid Farhad Touski
        The purpose of this research is to examine the relationship between financial development and innovation and economic growth. In order to investigate research hypotheses, linear regression was used for manufacturing companies listed in Tehran Stock Exchange between 2013 More
        The purpose of this research is to examine the relationship between financial development and innovation and economic growth. In order to investigate research hypotheses, linear regression was used for manufacturing companies listed in Tehran Stock Exchange between 2013 and 2017. In this research, financial development (financial depth, financial stability and financial efficiency) is considered as an independent variable and innovation and economic growth as a dependent variable. Based on the systematic elimination method, 107 companies were selected as the statistical sample of this research. The research results show that there is a positive and significant relationship between financial depth, financial stability and financial efficiency and innovation of manufacturing companies listed in Tehran Stock Exchange. Also, there is a positive and significant relationship between financial depth, financial stability and financial efficiency and economic growth. As financial development plays an important role in economic growth, it can be said that one of the causes of low economic growth in countries with abundant resources is due to their low level of financial development. Therefore, financial development can lead to economic growth if it can provide the right context for the optimal allocation of resources and increase capital efficiency. Manuscript profile
      • Open Access Article

        4 - The Effect of the Perceived Value of Hosting Sports Events on the Desire to Travel: a Conceptual Model
        Mohammad Ali Berangi, Ehsaneh Nejad Mohammad Nameghi
        Abstract:This article propose a new conceptual framework as model to illustrate which factor can affect on travel desire to sport event host. This paper focus on the audience that follow the event far from the event host. There are eight factors which are extracted from More
        Abstract:This article propose a new conceptual framework as model to illustrate which factor can affect on travel desire to sport event host. This paper focus on the audience that follow the event far from the event host. There are eight factors which are extracted from more than fifty papers. The factors are divided in 3 groups that are named Absorbent factors (The factors which have positive effect if it is perceived. However, it does not have negative effect if it did not perceived.)., Balance factors(This kind of factors can affect negative in traveling desire if followers perceived negative perceptions or can be positive if perception be positive.) and Repelled factors(The factors which have negative effect if it is precepted. However, it does not have positive effect if it did not perceived.).Authors suggest testing the framework that is illustrated in this paper.Key words: event marketing, sport marketing, tourism marketing Manuscript profile
      • Open Access Article

        5 - The Relationship between Returns to Scale and Size of Companies using Data Envelopmment Analysis in Iranian Insurance Companies
        Elham Sadeghi Mohsen Rostami Malkhalife Mohammadreza Miri Lavasani Mohamadhamed Khanmohamadi
        The insurance industry due to its mission is considered one of the important and basic industries in the country, and it is very important to determine and recognize the current performance of companies in this industry in order to provide the basis for continuous impro More
        The insurance industry due to its mission is considered one of the important and basic industries in the country, and it is very important to determine and recognize the current performance of companies in this industry in order to provide the basis for continuous improvement while evaluating their performance compared to other companies. One of the performance evaluation criteria is return to scale, so that by recognizing it, it is possible to create a basis for improving the performance of companies. Therefore, the present study is aimed to investigate whether there is a relationship between returns to scale and company size in Iranian insurance companies or not. For this purpose, first the technical efficiency condition is calculated using three CCR, BCC and NIRS models, and then, return to scale of insurance companies is extracted with the Fare and Grosskopf method in three periods of 2017, 2018 and 2019. The comparison of the returns to scale of companies with their size indicated that the majority of companies in the industry operate with increasing or decreasing returns to scale and in all three periods only 15% of companies have constant returns to scale. Also, the results of the calculations showed that the insurance companies with small and medium market value have increasing returns to scale; thus, there is a potential to grow and expand their activities. Also, the increasing returns to scale in such companies are incentives for small and medium-sized companies to merge and take benefit of better cost economies. Manuscript profile
      • Open Access Article

        6 - The Study Of Relationship Between Financial Leverage And Liquidity In Listed Firms Of Tehran Stock Exchange
        Mahmood Yahyazadehfar Shahabeddin Shams Hooman Shababi Sakineh Abbaszadeh
        Capital structure decisions have been one of the most important issues of the corporate finance literature. Theoretically, it is also expected that liquidity has an important effect on companies' capital structure. In this research, the casual relationship between finan More
        Capital structure decisions have been one of the most important issues of the corporate finance literature. Theoretically, it is also expected that liquidity has an important effect on companies' capital structure. In this research, the casual relationship between financial leverage and liquidity was investigated using panel data in listed firms of Tehran Stock Exchange during 2006-2010. To do so, 108 listed firms of Tehran Stock Exchange were selected as the sample of the study and bid ask spread has been used as a criterion for liquidity measurement. In addition, F and Hausman tests were applied to select the best model of the panel, fixed effects and stochastic data. The findings showed a significant relationship between financial leverage and liquidity in Tehran Stock Exchange. In other words, financial leverage has a reverse effect on liquidity and on the other hand, liquidity has a positive and direct effect on financial leverage. Manuscript profile