List of Articles milad bakhshi

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  1 - Competitive Positioning in Public and Private Health Sector: Evidence from IRAN
  abas asadi saba goodarzi milad bakhshi
  Objective: The present study is looking for a comparative study of the competitive position of Razi and Meymanat public and private psychiatric hospitals in the minds of Clients. Determining the competitive position of public and private hospitals in improving their dec More

  Objective: The present study is looking for a comparative study of the competitive position of Razi and Meymanat public and private psychiatric hospitals in the minds of Clients. Determining the competitive position of public and private hospitals in improving their decision-making to enhance or modify themselves to the priorities of service recipients. Research method: The purpose of this study is practical. Also, this is comparative research and in this type of research, the researchers gave the questionnaires to the two populations to obtain information about the distribution, characteristics, attitudes, and beliefs of that population and the main tool in this research is the questionnaire.To select the Clients the simple random sampling method, to evaluate the questions of the questionnaire the Likert scale, and to describe and analyze the data in two descriptive and inferential statistical levels, the SPSS and Kolmogorov-Smirnov test and one-sample-test have been used.Conclusion: Based on the results obtained through this study, there is a significant difference between the viewpoint of Clients about the competitive position of Razi and Meymanat hospitals. The result of this study shows Meymanat Hospital is located in a better position in all the fields in comparison with Razi Hospital. Also, based on the perceptual maps, the brand position of both hospitals from the viewpoint of Clients is located in a moderate position in the maps. Manuscript profile
• Open Access Article
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  2 - Shoppers in Emerging Market: Shopper Typology Based on Shopping Motivations
  milad bakhshi Kambiz Heidarzadeh Hanzaee Mirahmad Amirshahi Rouhollah Zaboli
  The background indicates that most of the shopper typology studies are based on their motivations in Western countries, and few studies have been carried out in emerging markets. In this study, we identify the type of FMCG shoppers based on their shopping motivations in More

  The background indicates that most of the shopper typology studies are based on their motivations in Western countries, and few studies have been carried out in emerging markets. In this study, we identify the type of FMCG shoppers based on their shopping motivations in an emerging market.The research methods indicate that 14 deep interviews with a phenomenological approach to collect data. The data collected has been analyzed with thematic analysis and with Max QDA software.The results indicate that four types of shoppers have been identified, which are: Variety-Environment Shoppers, Environment shoppers, Service-convenience shoppers, and price shoppers.The conclusion indicates that this study has identified the types of shoppers based on their motivations in an emerging market. The motivations related to environmental factors are prominent in the context of the study, so the motivations related to the environment have a significant impact on two types of shoppers. The study also provides good insights for emerging market retail managers about the types of shoppers. Manuscript profile