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List of Articles
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Open Access Article
1 - Participation of Rural Youths in Mushroom Production in Umuahia Agricultural Zone, Abia State, Nigeria
Gloria Ashiegbu Oluwatoyin Olagunju Edwin OnyeaborThis study examined the participation of rural youth in mushroom production in the Umuahia Agricultural zone of Abia State, Nigeria. Specifically, the study described the socio-economic characteristics of the respondents and examined their level of participation in mush MoreThis study examined the participation of rural youth in mushroom production in the Umuahia Agricultural zone of Abia State, Nigeria. Specifically, the study described the socio-economic characteristics of the respondents and examined their level of participation in mushroom production technology in the study area. Purposive and multi-stage sampling procedures were used in the selection of 60 youths who participated in Mushroom Production Technology Training in Umuahia Agricultural Zone. Data were collected with a structured questionnaire and analyzed with the use of descriptive statistics, while ordinary least square regression analysis was employed to test the hypothesis. The findings show that 58.3% of the respondents were males, 65.0% had tertiary education and 63.3% had 1-4 years experience in mushroom production. Participation in mushroom production was high (mean=3.17). The regression analysis shows that the level of education, household size, years of experience, and level of income of the respondents significantly influenced the level of participation of youth in mushroom production technology in the study area. From the result, the null hypothesis was rejected and the alternate hypothesis was accepted given that the computed F-statistic of 72.136 was significantly higher than the critical F-statistic at 1% level. Based on the results of the study, it could be inferred that the socio-economic characteristics of the respondents influenced their level of participation in mushroom production. The study recommended that government should encourage youths to get involved in mushroom production by relating the production technology information in such a way that they can understand and practice. Manuscript profile -
Open Access Article
2 - Investigating the Effect of Economic and Non-economic Factors on Energy Demand in Iran's Agricultural Sector
مریم ضیاآبادی محمدرضا زارع مهرجردیEnergy demand and the factors affecting it have been growing in importance due to population growth, increased greenhouse gas emissions, and limited energy resources. In this regard, the agricultural sector of Iran shows an increase in the consumption of various energy MoreEnergy demand and the factors affecting it have been growing in importance due to population growth, increased greenhouse gas emissions, and limited energy resources. In this regard, the agricultural sector of Iran shows an increase in the consumption of various energy carriers in this sector in recent years to increase production, employment, and food security. Given the significance of energy resources and environmental protection, the present study aims to investigate the impact of economic and non-economic factors on energy demand in Iran's agricultural sector over the period 1970-2017 using Markov switching-error correction model. The results indicate that the variable of agricultural production in both Markov regimes has a positive and significant effect on energy demand in this sector. The variable of the diversity of agricultural activities affects energy consumption in the agricultural sector positively. In addition, the impacts of human capital and trade liberalization in the agricultural sector on energy consumption in this sector are positive and significant. It is therefore suggested that to manage and optimize energy consumption, appropriate policies should be implemented in this sector to mitigate the environmental pollution and prevent the reduction of agricultural production. Manuscript profile -
Open Access Article
3 - An Extension of the Technology Acceptance Model: Understanding Farmers’ Behavioral Intention towards Using Agricultural E-commerce
رها زارعی غلامحسین زمانی حمید کریمی اریک مایکلزThe emergence of agricultural e‐commerce can solve the challenges of agricultural marketing especially in developing countries such as Iran. The aim of this study was to extend the Technology Acceptance Model (TAM) through adding the variables social influence and facil MoreThe emergence of agricultural e‐commerce can solve the challenges of agricultural marketing especially in developing countries such as Iran. The aim of this study was to extend the Technology Acceptance Model (TAM) through adding the variables social influence and facilitating conditions to understand farmers’ behavioral intention towards using agricultural e-commerce. This descriptive-correlational research was conducted through a cross-sectional survey. The statistical population of the study was Jahrom citrus growers, Iran, (N=3566). The stratified random sampling method was used and 360 respondents selected in the survey. The research instrument was a structured questionnaire, who’s the research instrument was a structured questionnaire, whose face, convergent, and discriminant validity of the questionnaire were confirmed. Cronbach's alpha and composite reliability were obtained using SPSS24 and AMOS24 software, respectively to examine the reliability of research tool (0.75< α< 0.85). The results showed that the extended form of TAM constructs was significant in explaining farmers’ behavioral intention. This means that attitude, perceived usefulness, facilitating conditions, social influence and perceived ease of use explained 50.3% of the variance in behavioral intention. The hypotheses of the extended TAM constructs showed that social influence and facilitating conditions have a positive and significant effect on intention towards using agricultural e-commerce. In this context, the government and agricultural e-commerce planners need to raise the awareness of all social influence groups about the benefits of using agricultural e-commerce through all media. In addition, providing technical and educational e-commerce facilities for farmers is recommended. Manuscript profile -
Open Access Article
4 - Effects of Tourism on Subjective Dimensions of Quality of Life: The Case of Tourist Destination Villages of Marvdasht County
ندا علییاری آیتاله کرمی مریم شریف زادهThis research aimed at investigating the impacts of tourism on residents' subjective quality of life in tourist destination villages of Marvdasht County, Iran. The statistical population included 170 heads of households living in the tourist destination villages of Marv MoreThis research aimed at investigating the impacts of tourism on residents' subjective quality of life in tourist destination villages of Marvdasht County, Iran. The statistical population included 170 heads of households living in the tourist destination villages of Marvdasht County, selected by the simple randomization method and based on Cochran’s formula. The data collection instrument was a researcher-made questionnaire whose validity and reliability was confirmed. Data were analyzed by exploratory factor analysis and Morris’s model. The results of factor analysis showed that the components including cost, local livelihood, and asset accounted for 61.27, 58.77, and 58.06 percent of the total variance in the economic dimension of subjective quality of life, respectively. Social dimension components (including local community and nutrition and health) also captured 66.17 and 60.48 percent and environmental dimension components (including environmental sustainability and physical dimensions) captured 61.28 and 67.87 percent of the total variance in residents' subjective quality of life, respectively. According to the findings, the level of subjective quality of life was medium (with the coefficient of 0.55) based on the Morris method. While the economic (with a coefficient of 0.53) and environmental (with a coefficient of 0.54) dimensions of subjective quality of life were at the medium level, the social dimensions of subjective quality of life (with a coefficient of 0.6) were at the favorable level. Therefore, the highest score of the subjective quality of life in the tourist destination villages was related to the social index. These findings can be used to identify previous policy strategies and design future planning policies. Manuscript profile -
Open Access Article
5 - Application of Fuzzy AHP to Identify and Prioritize the Challenges of Resistive Economics in Iran's Agricultural Sector
شایسته آدبی آزاده نورالله نوری وندیThe main purpose of this study was to identify and prioritize the challenges of resistive economics in Iran's agricultural sector. The study used a survey method with a pairwise comparisons questionnaire as the main instrument. Because this study was based on the opinio MoreThe main purpose of this study was to identify and prioritize the challenges of resistive economics in Iran's agricultural sector. The study used a survey method with a pairwise comparisons questionnaire as the main instrument. Because this study was based on the opinion of experts, 40 experts and senior managers of the Jihad Agricultural Organization of Khouzestan province were studied. The analysis process in this research was a Fuzzy Analytical Hierarchy Process (FAHP). By exploratory method, the most important criteria and sub-criteria and challenges of resistive economics were identified. The weight of each criterion was calculated after performing pairwise comparisons in fuzzy hierarchical analysis software and was determined in the following order: Economic flexibility (N) with a weight of 0.558, productivity promotion (T) with a weight of 0.320 and realize dynamic growth (S) with a weight of 0.122. After pairwise comparison of all challenges of implementing resistive economics based on sub-criteria, the results were combined and the final weight and priority of each challenges were identified. In order of priority, the challenges were: insecure economic environment to attract domestic and foreign investment (weight=0.265), low productivity of manpower and capital in agriculture with a weight of 0.198, lack of a coherent marketing and marketing system (weight= 0.132), extensive import versus limited export of products with a (weight= 0.132), low efficiency of agricultural production units (weight= 0.116), high waste of agricultural products (weight= 0.093) and land use change related to agriculture (weight= 0.064). Manuscript profile -
Open Access Article
6 - Developing an Entrepreneurial Marketing Model in the Service and Processing Industries
مسعود تقی زاده نرگس دل افروز علی قلی پور سلیمانی وحید حقیقت دوستی سیارThis research aims to explain how the concept of entrepreneurial marketing emerges through innovative research and effective convergence between marketing and entrepreneurship and to design an entrepreneurial marketing model in the service and conversion industries by p MoreThis research aims to explain how the concept of entrepreneurial marketing emerges through innovative research and effective convergence between marketing and entrepreneurship and to design an entrepreneurial marketing model in the service and conversion industries by proposing a logical and process-oriented framework. Service and conversion industries, which attract many resources to customers through the provision of services and optimization, can be an effective factor in the economic growth of the country. Given the importance of industries and increasing competitiveness among them, entrepreneurial marketing plays a very important role in achieving organizational goals and making the most profit in the industry. The present research is qualitative in terms of research method in which the meta-combined method has been used to analyze the research literature. Then, using the two-stage Delphi method, the opinions of industry experts and entrepreneurs are classified based on categories and concepts. The statistical correlation between the variables was measured by the Kendall coefficient and the agreement percentage index was used for the reliability of the measurements. The results show that the entrepreneurial marketing model in these industries consists of three categories of factors (contextual, causal, and environmental factors) and dimensions (customer-centric views, creativity, risk-taking, innovation, market-oriented, and opportunity-building). All factors with a high agreement percentage were effective in entrepreneurial marketing in the service and conversion industries. Manuscript profile
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