سطح بندی عوامل موثردرعملکرد صادراتی تولیدات ورزشی جهت رسیدن به کلاس جهانی با تاکید بر توسعه منابع انسانی
محورهای موضوعی : مطالعات راهبردی در ورزش
فروغ محمدی
1
,
نرگس اعظم نظامی
2
,
معصومه کلاته سیفری
3
,
محمد حسین رضوی
4
,
حسن فارسیجانی
5
1 - گروه مدیریت ورزشی، دانشکده تربیت بدنی، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران.
2 - گروه مدیریت ورزشی، دانشکده تربیت بدنی، واحد تهران مرکز، دانشگاه آزاد اسلامی، تهران، ایران.
3 - گروه مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه مازندران، بابلسر، ایران.
4 - گروه مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه مازندران، بابلسر، ایران.
5 - دانشگاه شهید بهشتی، تهران، ایران.
کلید واژه: توسعه منابع انسانی, عملکرد صادراتی, تولیدات ورزشی, کلاس جهانی, مدل سازی تفسیری-ساختاری,
چکیده مقاله :
هدف این مقاله سطح بندی عوامل توانمند سازی عملکرد صادراتی تولیدات ورزشی جهت رسیدن به کلاس جهانی با تاکید بر توسعه منابع انسانی با به کارگیری مدل سازی تفسیری- ساختاری بود. پژوهش حاضر آمیخته و توسعه ای – کاربردی است. بر اساس رهیافت گلیزری و مصاحبه عمیق با 15 نفرخبرگان (بازاریابی ورزشی، اقتصادانان، مدیریت صنعتی) در محیط نرم افزارNVIVO10 عوامل اصلی مدل در قالب 92 کد باز، 13کد انتخابی و 5 کد نظری شناسایی شده و سپس با استفاده از فرآیند مدل سازی تفسیری- ساختاری در محیط نرم افزار MATLAB2014 سطح بندی و روابط درونی بین عوامل استخراج و در نهایت بر اساس تحلیل MICMAC قدرت هدایت و وابستگی دسته بندی شدند. نتایج نشان داد که عوامل مدل در 5 سطح قرار دارند و ایجاد انگیزه برای نیروی انسانی، اعتماد سازی، ارتباطات سازمانی، آموزش و مهارت نیروی انسانی در سطح پنجم مدل قرار گرفته و دارای بیشترین تأثیرگذاری بر توسعه منابع انسانی(سطح چهار)، کیفیت، نوآوری، انعطاف پذیری، کاهش هزینه، کاهش زمان، خدمات فروش و خدمات پس فروش (سطح سوم) ، تولید و خدمت در کلاس جهانی (سطح دوم)، صنعت ورزش در کلاس جهانی و توانمند سازی عملکرد صادراتی تولیدات ورزشی(سطح یک) بودند. در تحلیل MICMAC عوامل توسعه منابع انسانی (متغیرهای مستقل) که محرک و بر انگیزنده عوامل دیگربه شمار می روند. بر اساس نتایج تحقیق مدیران و بازاریابان ورزشی موفق، با اعمال مکانیزم ارتباطات موثر با افراد داخل و خارج سازمان، آموزش افراد توانمند، ایجاد انگیزه، اعتماد سازی می توانند موجب توسعه منابع انسانی در حد کلاس جهانی شوند.
The purpose of this paper was to level the factors affecting the export performance of sports products to reach the global class with an emphasis on human resource development by employing interpretive-structural modeling. The current research is a mixture of developmental and applied. Based on the Galyzeri approach and deep interview with 15 people (sports marketing, economists, industrial management) in the NVIVO10 software environment, the main factors of the model were identified in the form of 92 open source, 13 selective and 5 theoretical codes, and then using the interpretive- The structure in the MATLAB2014 software Based on the Galyzeri approach and deep interview with 15 people (sports marketing, economists, industrial management) in the NVIVO10 software environment, the main factors of the model were identified in the form of 92 open source, 13 selective and 5 theoretical codes, and then using the interpretive- The structure in the MATLAB2014 software environment is the level and internal relationships between extraction factors and finally classified based on MICMAC analysis of power and dependency. The results showed that model factors are located in 5 levels and motivate people for human resources, trust building, organizational communication, training and human resource skills at the fifth level of the model and have the most impact on human resource development (level four), quality, Innovation, flexibility, cost reduction, time reduction, sales and after-sales services (third level), production and service in the world class (second level), world-class sports industry, and the empowerment of export performance of sports products (Level one) . In MICMAC analysis, human resource development factors (independent variables) that stimulate and motivate other factors. Based on the results of the research, successful and effective sports managers and marketers, by establishing effective communication mechanisms with individuals inside and outside the organization, identifying and educating people, empowering, motivating, and building trust can lead to the development of world-class human resources to the extent of empowerment The export performance of sports products and the boom in the production of Iranian sports goods are provided.by establishing effective communication mechanisms with individuals inside and outside the organization, identifying and educating people, empowering, motivating, and building trust can lead to the development of world-class human resources to the extent of empowerment The export performance of sports products and the boom in the production of Iranian sports goods are provided.
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