List of Articles Open Access Article Abstract Page Full-Text 1 - Effects of Services Quality, Perceived Value and Hedonic Affection on Behavioral Intentions of the Customers A Ibrahimi S. H. Mansouri Open Access Article Abstract Page Full-Text 2 - Effects of Brand Experiences on the Customers Willingness to Pay More K. Raissifar H. Bakhtiari M. Taheri Open Access Article Abstract Page Full-Text 3 - Effect of Functional Quality, Technical Quality and Mental Image on the Satisfaction of 3, 4 and 5-star Hotels Customers in Mashhad City M. Sadeghi M. GhafariCherati R. Dadkhah B. YaghoubiBijarboneh M. Jafari B. Shahbazi Open Access Article Abstract Page Full-Text 4 - Studying the Strategy to Improve Human Resources in Organizations by Using Creativity and Innovation M. Nabipour Afrouzi M. Darvish Motevally Open Access Article Abstract Page Full-Text 5 - Effect of Customer to Customer Interactions on Satisfaction, Loyalty and Word of Mouth Advertisements of Customers (Case Study of Semnan Traveling and Tourism Agencies) N. Imankhan S. Eekani M. Fakharyan Open Access Article Abstract Page Full-Text 6 - Identifying and Evaluating the Factors Affecting Excessive Buying F. Taherikia M. Yadegari Open Access Article Abstract Page Full-Text 7 - Robust Optimization Model for Locating and Capacitated Hub Covering Problem P. Ghasemi Open Access Article Abstract Page Full-Text 8 - Effects of Management Accounting Information Systems Based on Decision Support and Business Intelligence on Entities Financial Performance F. Rahnama roodposhti H. Nikoomaram M. Mahmoodi