Journal of Industrial Strategic Management: 1 (32)

Open Access Article

1 - Effects of Services Quality, Perceived Value and Hedonic Affection on Behavioral Intentions of the Customers
A Ibrahimi S. H. Mansouri

This research offers a comprehensive model to investigate the relationships between services quality, hedonic affect, perceived value and behavioral intentions. The purpose of this study is to build a broader understanding of the determinants of customer satisfaction an More

This research offers a comprehensive model to investigate the relationships between services quality, hedonic affect, perceived value and behavioral intentions. The purpose of this study is to build a broader understanding of the determinants of customer satisfaction and behavioral intentions throughout the restaurant services by incorporating the perceptions of hedonic affect in service delivery and outlining why and how service quality is important in customer satisfaction and behavioral intentions. Respondents are chosen from among the customers of 3 Atawich chain restaurants in Tehran by using Stratified Random Sampling method. 390 questionnaires are used for data collection and analysis. Structural equations modeling by using LISREL is performed to empirically test the relationships between the constructs of this study. The results represent that both services quality and hedonic affect are important predictors of customer satisfaction in Iran. Also, services quality and hedonic affect have a positive and significant effect on the value perceived. However, the relationship between perceived value and behavioral intentions is not significant. It suggests that restaurant managers should improve their services offerings to satisfy the customers too. Finally, the research findings emphasize the significance of hedonic affect and positive emotions in creating perceived value and customer satisfaction. Manuscript profile

Open Access Article

2 - Effects of Brand Experiences on the Customers Willingness to Pay More
K. Raissifar H. Bakhtiari M. Taheri

The purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. By five-point Likert scale, the data will be collected through questionnaire filled by 385 students in Islamic Azad un More

The purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. By five-point Likert scale, the data will be collected through questionnaire filled by 385 students in Islamic Azad university-Firouzkouh Branch using Samsung, Apple, Nokia, Sony, Sony Ericsson, and LG cell phones. Lisrel is used to test research hypotheses. The results represent that brand experience has significant effect on brand credit and brand attitude. Brand attitude has significant effect on customer-based brand equity. The effects of customer-based brand equity on willingness to pay a price premium and brand credit on customer-based brand equity and brand attitude are realized too. The findings can help the managers to invest different brand concepts and pave the way for differentiating the brands. Manuscript profile

Open Access Article

3 - Effect of Functional Quality, Technical Quality and Mental Image on the Satisfaction of 3, 4 and 5-star Hotels Customers in Mashhad City
M. Sadeghi M. GhafariCherati R. Dadkhah B. YaghoubiBijarboneh M. Jafari B. Shahbazi

Customer satisfaction has been one of the strategic issues in recent two decades. This research is to study and design a model of service quality, and evaluate effective dimensions on customer’ quality perceived services and satisfaction. Up to now, multiple facto More

Customer satisfaction has been one of the strategic issues in recent two decades. This research is to study and design a model of service quality, and evaluate effective dimensions on customer’ quality perceived services and satisfaction. Up to now, multiple factors integrally related to the measurement of services quality and customer satisfaction have not been studied in Iran. The present research is objectively applied, and practically causal. by the help of questionnaire, a survey method is used to collect the data. Statistical population includes all 3,4 and 5-star hotel customers, and 267 samples selected through cluster- random sampling. The data collected are analyzed by t-test and exploratory factor analysis. For testing the research hypothesizes, Structural Equations Modeling (SEM) is used. The findings represent that scientific expectations of researcher including direct, positive and significant effects of functional quality on image and perceived service quality, image on perceived service quality, perceived service quality on customer satisfaction, and technical quality on image are confirmed, but the effect of technical quality on perceived service quality is not significantly confirmed. In addition to analyze the hypothesis, this paper offers applied and managerial recommendation for increasing the productivity and satisfaction of the customers in hotel services. Manuscript profile

Open Access Article

4 - Studying the Strategy to Improve Human Resources in Organizations by Using Creativity and Innovation
M. Nabipour Afrouzi M. Darvish Motevally

This study is aimed to assess the strategy improving human resources by using creativity and innovation.Surely, the most important component in the success of organizations is the use of creativity and innovation in today's world. Human resources, the most essential sou More

This study is aimed to assess the strategy improving human resources by using creativity and innovation.Surely, the most important component in the success of organizations is the use of creativity and innovation in today's world. Human resources, the most essential source of developing the innovation, should be believed as the basis of stability and resistance in a competitive world, inside, outside and international complicated markets and all forces have to do so. As the stability, innovation continuity and creativity are needed in any organization, the use of thinking and logic is a matter of necessity for all managers, specialists and staff.Since thinking and logic are to address the mission and purpose as daily habits, all managers, professionals and staff try to improve and promote the organization. So, it will be used as an organizational culture affecting different layers of the organization to implement the strategy permanently and completely. It can be said that successful organizations are those in which managers, professionals and staff compete dynamically according to the organization's strategy by the help of innovation and creativity and gradually, the use of thinking and rationality will be considered as a culture in the organization. Thus, by applying creativity and innovation and generating new thoughts, the organization will be considered as a creative and innovative institution. At last, it makes a collective thinking in achieving the objectives through the organization. Manuscript profile

Open Access Article

5 - Effect of Customer to Customer Interactions on Satisfaction, Loyalty and Word of Mouth Advertisements of Customers (Case Study of Semnan Traveling and Tourism Agencies)
N. Imankhan S. Eekani M. Fakharyan

Today, organizations continuously try to find the ways to gain loyal customers because of their advantages. Customer to customer interactions has attracted more attention among marketers in which customer-to-customer interactions has been known as one of the most import More

Today, organizations continuously try to find the ways to gain loyal customers because of their advantages. Customer to customer interactions has attracted more attention among marketers in which customer-to-customer interactions has been known as one of the most important methods of creating loyal customers. The present paper seeks to propose a service model developed in traveling and tourism setting. It is an applicable and casual-comparative study in terms of objective and implementation, respectively. Statistical population contains the customers of traveling and tourism agencies in Semnan Province and the sample is estimated through 384 people using a random sampling plan. The data collected is analyzed by using t-test and Structural Equation Modeling (SEM). The results indicate that there is a positive significant relationship between a) physical atmospherics and customer-to-customer interaction, b) customer to customer interaction and satisfaction, c) customer satisfaction and firm satisfaction, d) firm satisfaction and loyalty and firm word of mouth advertisements, and e) customer loyalty to firm loyalty. However, the relationship proposed between physical atmospherics and firm satisfaction is not confirmed. In addition to the hypothesis testing, the study provides managerial implications for increasing customer-to-customer interactions, managing word of mouth advertisements, and creating loyal customers for traveling and tourism agencies. Manuscript profile

Open Access Article

6 - Identifying and Evaluating the Factors Affecting Excessive Buying
F. Taherikia M. Yadegari

This study attempts to identify and evaluate the factors affecting excessive buying that is of high interests theoretically and practically. At first some scales will be developed based on past researches and existing classifications to represent the logical and concept More

This study attempts to identify and evaluate the factors affecting excessive buying that is of high interests theoretically and practically. At first some scales will be developed based on past researches and existing classifications to represent the logical and conceptual varieties in buying excessively. Then, psychometric properties of the scales are tested by analyzing the factors confirming using a sample containing the students of Firouzkouh Islamic Azad University based on Morgan table and selected randomly. A questionnaire is used to collect the data. The validity and reliability is reviewed and approved by testing the hypotheses. This research is objectively applied and the methodology is a method mixed of descriptive and correlated survey. To analyze the data, descriptive statistics and inferential techniques are used. Empirical analysis indicates that excessive buying is the result of stress. The buyer purchases the goods to escape from reality and keep the people away from paying attention to potential outcomes of the current behavior. Excessive buying leads to both financial problems and negative feelings. Manuscript profile

Open Access Article

7 - Robust Optimization Model for Locating and Capacitated Hub Covering Problem
P. Ghasemi

In this paper, a robust model presented is developed for hub covering flow problem in which Hubs have capacity. This problem has two objective functions converting to a single-objective problem by using weighting method. Firstly, the problem will be formulated in a cert More

In this paper, a robust model presented is developed for hub covering flow problem in which Hubs have capacity. This problem has two objective functions converting to a single-objective problem by using weighting method. Firstly, the problem will be formulated in a certain case. Then, by considering the demand as a non-random variable, it will be modeled by robust optimization. Finally, by using the data of Australian post office, the problem will be solved by applying GAMS software. Manuscript profile

Open Access Article

8 - Effects of Management Accounting Information Systems Based on Decision Support and Business Intelligence on Entities Financial Performance
F. Rahnama roodposhti H. Nikoomaram M. Mahmoodi

In management accounting information systems, managers use accounting information systems to be able to predict or have the data structured by the use of decision support systems and business intelligence. So, the use of management accounting information systems is nece More

In management accounting information systems, managers use accounting information systems to be able to predict or have the data structured by the use of decision support systems and business intelligence. So, the use of management accounting information systems is necessary in management decision-making process based on decision support and business intelligence. This paper reviews the literature of decision support and business intelligence applications by the providing a model and then an method to measure financial performance of the economic unit system listed in Tehran Stock Exchange by using proportional sampling. Analytical Hierarchy Process is used to model the components of decision support and business intelligence. So, a questionnaire will be distributed and some interview performed to measure the level of decision support and business intelligence in management accounting information systems of economic units. The samples will be measured through 3 groups of companies by a management accounting information system based on decision support and business intelligence via strong, middle and low categories. By correlation test, the relation between each management accounting variable to financial performance scales including the sales, cost of the goods sold, cost of the goods produced, operating profits and losses, net profit, rate of waste goods, percent of actual production to capacity and market share by traditional and modern financial performance variables are examined. The results represent a significant relationship between management accounting information system based on decision support and business intelligence in different levels by financial performance variables. Manuscript profile

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