Studying the Strategy to Improve Human Resources in Organizations by Using Creativity and Innovation

Subject Areas : policy making

M.  Nabipour Afrouzi ¹ (PhD Candidate in management, Islamic Azad University firouzkouh Branch, firouzkouh, Iran, email: [e-mail])
M.  Darvish Motevally ² (MA in Management, Islamic Azad University firouzkouh Branch, firouzkouh, Iran,)

Received: 2015-10-13 Accepted : 2015-10-13 Published : 2014-01-01

Keywords: strategy, creativity, Innovation, Organization Improvement,

Abstract :

This study is aimed to assess the strategy improving human resources by using creativity and innovation.Surely, the most important component in the success of organizations is the use of creativity and innovation in today's world. Human resources, the most essential source of developing the innovation, should be believed as the basis of stability and resistance in a competitive world, inside, outside and international complicated markets and all forces have to do so. As the stability, innovation continuity and creativity are needed in any organization, the use of thinking and logic is a matter of necessity for all managers, specialists and staff.Since thinking and logic are to address the mission and purpose as daily habits, all managers, professionals and staff try to improve and promote the organization. So, it will be used as an organizational culture affecting different layers of the organization to implement the strategy permanently and completely. It can be said that successful organizations are those in which managers, professionals and staff compete dynamically according to the organization's strategy by the help of innovation and creativity and gradually, the use of thinking and rationality will be considered as a culture in the organization. Thus, by applying creativity and innovation and generating new thoughts, the organization will be considered as a creative and innovative institution. At last, it makes a collective thinking in achieving the objectives through the organization.