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  • List of Articles


      • Open Access Article

        1 - Exploring Entrepeeneurial Strategies Towards Sustainability Of Family Business
        A family business is generally recognised as a famous business practice worldwide Despite the considerable contributions of family businesses to the industry, family business sustainability is seen as a critical issue. One of the reasons for family business failure is a More
        A family business is generally recognised as a famous business practice worldwide Despite the considerable contributions of family businesses to the industry, family business sustainability is seen as a critical issue. One of the reasons for family business failure is a challenge in implementing the effective entrepreneurial strategies required to sustain the family business. Therefore, there is a need to address sustainability in family business because of its higher contribution to economic growth and development of country. This motivated to investigate the most effective entrepreneurial strategies in family businesses solely for the purpose of ensuring the sustainability of the family business. This study used a qualitative method to explore the impact of entrepreneurial strategies for the sustainability of the family business. Successful entrepreneurial family business have been selected for this study to know what strategies they are using to sustain their family business. A interview method used to explore in depth knowledge regarding this study. According to the findings of the study, four main themes based on fifteen various entrepreneurial strategies are identified in this study. These entrepreneurial strategies are; (i) business strategy; (ii) management strategies, (iii) marketing strategies and (iv) product strategies which are required for the sustainability of the family business. Based on the literature, many studies explained the strategies in a different context which contributed to the concept of entrepreneurial strategy. However, a comprehensive model of entrepreneurial strategy for the sustainability of the family business is ignored by the previous authors. Manuscript profile
      • Open Access Article

        2 - Why and When Employees of Family-Owned Business Demonstrates Unethical Behaviour?
        The objective of this empirical study is to explain how Group affective-tone and collective shame are related to unethical behaviour and under what boundary conditions. We use theories of social identity and affective tone for understanding family business employees. Th More
        The objective of this empirical study is to explain how Group affective-tone and collective shame are related to unethical behaviour and under what boundary conditions. We use theories of social identity and affective tone for understanding family business employees. The target population was Pakistani family-Owned Businesses, where most of the family businesses are part of a gig economy. We were able to manage a suitable sample size of 441 using survey methodology The results showed that collective-shame mediates the relationship between negative-group-affective-tone and unethical behaviour under two conditions i.e. Shame proneness and organizational Identity for the family firm. The research has implications for the family firms operating in Gig economies. Manuscript profile
      • Open Access Article

        3 - The Impact of Social Networks on Job Performance With the Mediating Role of Organizational Structure and The Moderating Role of Sustainable Organizational Reputation (Case Study: Tehran Municipality)
        The main goal of the current research is to investigate the impact of social networks on job performance with the mediating role of organizational structure and the moderating role of sustainable organizational reputation of Tehran Municipality. The statistical populati More
        The main goal of the current research is to investigate the impact of social networks on job performance with the mediating role of organizational structure and the moderating role of sustainable organizational reputation of Tehran Municipality. The statistical population in the present study is the employees of Tehran municipality. Among the 22 districts of Tehran municipality, 200 employees have been selected as the statistical population due to the ease of access. Simple random sampling method is used for sampling. The number of samples was calculated as 132 people based on Cochran's formula. In this research, in order to measure the variables of social networks, job performance, organizational structure, sustainable organizational reputation, a questionnaire based on the BIS article (Sajad Hossein et al., 2020; Chetinkaya and Rashid, 2019) with 40 questions was used.Data analysis is presented in two sections, descriptive statistics and inferential statistics. In the descriptive section, the sociological information related to the research sample is stated, and in the inferential statistics section, according to the non-normal distribution of the data, the data is analyzed through PLS software. The results of the research showed that social networks have a positive effect on job performance and organizational structure. Also, social networks have a positive effect on job performance with the mediating role of organizational structure and sustainable organizational reputation. Manuscript profile
      • Open Access Article

        4 - Factors Influencing Consumers' Online Purchase Intention for Green Products
        The rising awareness of environmental problems has resulted in an increase in the demand for environmentally friendly items. Understanding the elements that influence consumers' decisions to purchase green items online is vital, and one reason online purchase intention More
        The rising awareness of environmental problems has resulted in an increase in the demand for environmentally friendly items. Understanding the elements that influence consumers' decisions to purchase green items online is vital, and one reason online purchase intention for environmentally friendly products is such an important topic is that it can help shed light on those factors. The study following quantitative research design identified the factors by way of conducting a literature review on the factors that influence customers' propensity to buy green products online followed by a quantitative analysis of the hypothesis so formulated. A total number of 370 responses were collected for the purpose of data analysis. The research project included both the snowball sampling method and the convenience sampling approach. Using multiple regression, the research hypotheses were examined and evaluated. The findings of multiple regressions show that perceived advantages, risks, trust, convenience, and price are related to respondents' intention to make an online purchase in Bahrain. Previous research found in the literature review is supported by these results, which indicate that factors such as perceived benefit, perceived risks, perceived trust, perceived convenience, and perceived price all have a beneficial effect on the online purchase of environmentally friendly products. Manuscript profile
      • Open Access Article

        5 - Entrepreneurial Intention Difference Based on Marketing and Network Marketing Experience
        In the 21st century, the world is going through a time of severe and rapid transition. The macroeconomic changes will cause the consumers' behaviour and marketer's qualification standards changes that lead to a necessary marketing shift. Marketers in third millennium ne More
        In the 21st century, the world is going through a time of severe and rapid transition. The macroeconomic changes will cause the consumers' behaviour and marketer's qualification standards changes that lead to a necessary marketing shift. Marketers in third millennium need more Entrepreneurship knowledge. Therefore, it is important to find an effective and efficient entrepreneurship training system. The main aim of this study is to discover the difference of entrepreneurial intentions between three groups. One that only has marketing experience while the other one has both marketing and network marketing experience and finally the group which people does not have marketing nor network marketing experience. For that reason, a sample of 270 people, 74.80% female and 25.20% male with ages ranging 64.20% more than 30 years old, 28.50% age between 25_30 and 7% below 25 was analyzed. The results showed that the level of entrepreneurial intention of these three groups are totally different. These results can suggest new entrepreneurial training strategy. Finally, to address this issue, some practical implications were presented. Manuscript profile
      • Open Access Article

        6 - Human Intellectual Capital, Organizational Resources and Product Innovation Performance: A Perspective of Resource Based View Theory
        This study aims to examine the relationship between human intellectual capital (HIC), organizational resources (OR), and product innovation performance (PIP) within the framework of the Resource-Based View (RBV) theory. The study employs a quantitative research approach More
        This study aims to examine the relationship between human intellectual capital (HIC), organizational resources (OR), and product innovation performance (PIP) within the framework of the Resource-Based View (RBV) theory. The study employs a quantitative research approach, utilizing survey data collected from a sample of Small Medium Enterprise (SME) in Malaysia. The research instrument consists of validated scales to measure HIC, OR, and PIP. Multiple regression analysis is employed to assess the strength and significance of the relationships among the variables. Preliminary findings indicate a positive and significant relationship between HIC and PIP. Specifically, firms that possess higher levels of HIC, including Entrepreneurial Orientation (EO) are more likely to achieve improved product innovation outcomes. Additionally, the study reveals that OR, such as organizational culture and structure increase PIP of SMEs. This study contributes to the existing literature on the RBV theory by providing empirical evidence on the importance of HIC and OR in driving PIP. Manuscript profile